DS Automobiles has officially unveiled the DS N°7, a new premium SUV set to succeed the DS 7, which was launched in 2017. Available with a range of powertrain options, this model marks a new milestone in the gradual electrification strategy of the French brand, part of the Stellantis group.

The successor to the best-selling DS 7
With the DS No. 7, DS Automobiles is revamping one of the most important models in its range. This new SUV succeeds the DS 7, launched in 2017, which, according to the manufacturer, was the French premium brand’s best-selling model for several years. Indeed, it was the first SUV developed specifically for DS Automobiles and was intended to firmly establish the brand in the European premium segment.
According to market estimates, global sales of the DS 7 are currently believed to be between 150,000 and 200,000 units, although the manufacturer has not published detailed model-by-model figures since 2023, preferring to report on the group’s overall performance.

With this new generation, dubbed the DS No. 7, the brand hopes to build on this momentum whilst updating its technological and powertrain offerings.
A commanding presence and well-balanced proportions
Its dimensions are as follows: 4.66 metres in length, 1.90 metres in width and 1.63 metres in height. Purists of the previous model may have noticed that it is 7 centimetres longer, with 5 centimetres of that added to the wheelbase, which now stands at 2.79 metres. All of these dimensions contribute to improved interior space without compromising the vehicle’s overall agility.
Visually, the DS No. 7 stands out with its sleek, dynamic silhouette and a distinct sense of prestige. It is fitted with large wheels measuring up to 21 inches, with a total diameter of 740 mm. The roof is slightly arched and features an integrated spoiler, which enhances its aerodynamic efficiency (Cx) to 0.26.
At the front, the visual signature is defined by a striking lighting design, featuring V-shaped DS LIGHT BLADEs combined with an illuminated grille. At the rear, vertical lighting elements echo this design language, ensuring visual consistency and a strong identity.

A new generation that is now multi-energy
The DS 7 is built on the Stellantis Group’s new STLA Medium platform, a technical architecture designed to accommodate a range of electrified powertrains. It is therefore only natural that this SUV is available with a variety of powertrain options to meet the needs of different markets.
The range is expected to include, in particular:
- a 145 hp hybrid version, which will be the entry-level model
- a plug-in hybrid version, intended to be the mainstay of sales
- several fully electric E-TENSE models
Please note that orders open on Tuesday 17 March (the day of the announcement) for an initial 230 hp FWD version: the “No. 7 E-TENSE FWD ÉTOILE BUSINESS LINE”, priced at €64,200.
Impressive technical specifications
When it comes to electric vehicles, DS is announcing particularly ambitious and impressive ranges.
For the top-of-the-range model (E-TENSE FWD Long Range), the manufacturer claims a range of up to 740 km on the WLTP cycle, thanks to a 97.2 kWh battery produced in France at the ACC gigafactory: ‘Made in France’ takes centre stage.
For the E-TENSE AWD Long Range version, which features the same battery and all-wheel drive, the range is said to reach 679 km on the WLTP combined cycle. The latest model in the electric range (E-TENSE FWD) is fitted with a 73.7 kWh battery offering a range of up to 543 km on the WLTP combined cycle.

Charging performance is equally impressive, as the DS No. 7 E-TENSE can go from 20% to 80% battery charge in 27 minutes (31 minutes for the 73.7 kWh battery). Furthermore, DS has fitted a three-level regenerative braking system to optimise range across different types of journeys.
A high-tech SUV inspired by the world of luxury
As well as its engine options, DS Automobiles is particularly keen to highlight the technological aspects of its new SUV.
The DS No. 7 features a range of technologies designed to enhance comfort, safety and the in-car digital experience.
Among the main facilities announced:
- DS Pixel Vision headlights: an intelligent lighting system capable of automatically adjusting the light beam to optimise visibility without dazzling other road users.
- Camera-controlled suspension: the system analyses the road in real time to adjust the suspension settings and enhance ride comfort.
- Extended head-up display: driving information is projected directly into the driver’s field of vision to minimise distractions.
- Advanced digital interface: the cabin features a large central screen and a connected infotainment system designed to centralise most of the vehicle’s functions.
- State-of-the-art driver-assistance systems: the SUV is equipped with a range of assistance systems designed to enhance safety and support the driver on motorways or in heavy traffic.

The list is long and comprehensive. If you would like further details, you can find them in the press release available on the Stellantis website.
An SUV that is part of DS’s energy transition
The launch of the DS 7 is part of the brand’s gradual transition towards electrification. Indeed, for several years now, DS Automobiles has been developing its entire range around electrified powertrains, notably under the E-TENSE banner, which encompasses the manufacturer’s plug-in hybrid and electric models.
Although DS announced in 2021 that all new models launched from 2024 onwards would be 100% electric and that the brand would eventually become 100% electric, the strategy has since evolved. Since 2025, Stellantis has adopted a multi-energy strategy in Europe (EVs and hybrid models) to reflect actual demand.
The DS No. 7 thus rounds off this new product range, offering a more versatile model designed to drive higher sales volumes.

A strategic blueprint for the future of DS Automobiles
With the DS 7, the brand is replacing an SUV that has been one of the mainstays of the DS range for several years. This can be seen in two ways: either as a risk-taking move or as a safe bet.
In a particularly competitive segment, dominated by German premium SUVs that are now available across continents, this new model should enable DS Automobiles to strengthen its position and expand its customer base.





























































