By announcing its 2026 wishes to the Automobile Club de France, MOBILIANS is going beyond a simple communications exercise. The employers’ organisation for automotive distribution and mobility services is staging a symbolic and political moment. Embodied by its Chairman Francis Bartholomé, in a sector caught between accelerated ecological transition, massive electrification and growing regulatory pressure.

Mobilians’ 2026 New Year’s Ceremony sets the tone. The choice of venue, timeframe and embodiment is by no means insignificant. Through this event, the organisation intends to assert a clear position in the debate on the transformation of the automotive sector, at a time when professionals are facing rapid and often costly change. This event is taking place against a backdrop of tension between the electrification of vehicles, changes in usage, inflation in investment and a proliferation of regulatory obligations. This makes New Year’s Eve a strategic opportunity for the industry to make its voice heard, as a signal to both its members and the public authorities.
MOBILIANS at the heart of the transformation of mobility
Today, MOBILIANS covers a much wider area than just the automotive sector. Distribution, repair, two-wheelers, commercial vehicles, cycles and new mobility make up an ecosystem that is undergoing profound change. With tens of thousands of companies and several hundred thousand jobs that cannot be relocated, the organisation represents a significant economic weight. This reality explains the resolutely political tone of the message conveyed during our New Year’s greetings.
The company is seeking to provide a framework for the conditions of implementation. In a sector where the transformation is taking place as much on the shop floor as in the regulatory texts, the organisation is calling for a pragmatic approach, based on the economic realities on the ground. In this way, the “Greetings” ceremony becomes a tool of influence that serves as a reminder that the ecological transition relies in concrete terms on companies capable of investing, training and adapting their models, provided that the framework is clear and sustainable.
Francis Bartholomé and “compatible ecology
As Chairman of Mobilians for the 2022-2026 term, Francis Bartholomé embodies this line of continuity. Since the beginning of his mandate, he has defended a strategy based on the consolidation of companies, the transformation of professions and the transfer of skills. In the speech associated with the 2026 New Year’s Greetings, this direction is reflected in a clear position: support the ecological transition, without ignoring economic and operational constraints.
The reference to an “ecology compatible with the reality of the market” sums up this position. It is not a question of challenging the decarbonisation objectives, but of questioning the pace and methods of their application. This position reflects a concern shared by many professionals, who are faced with heavy investment and an accumulation of standards, against a backdrop of margins that are already under pressure.

Photo credit: Francis Bartholomé, Chairman of Mobilians and Sébastien Martin, Minister Delegate for Industry – MOBILIANS LinkedIn post
Lots of symbols and regulatory pressure
The choice of the Automobile Club de France reinforces the scope of the message. This historic institution of the French automotive industry, located on the Place de la Concorde, embodies the industrial and economic heritage of the sector. By organising its wishes there, MOBILIANS is creating a deliberate contrast between tradition and transformation. It suggests that the transition will not be made against the history of the car industry, but with its players. It is a reminder that existing companies remain essential levers for the success of electrification and the evolution of mobility. In the background, the issues surrounding the electric vehicle and recharging infrastructures largely structure the speech.
Pre-equipment of car parks, power requirements, accessibility and data monitoring: these constraints weigh directly on the companies represented by MOBILIANS. The 2026 Greetings serve as a reminder that the success of the transition will depend on the ability to reconcile environmental ambitions with economic viability. Beyond the ritual, MOBILIANS uses this moment to assert a central role in the dialogue between the State and the industry. The message is as follows: The ecological transition in mobility can only be sustainable if it is based on a realistic framework, co-constructed with those who implement it.
Sources: LinkedIn, X, MOBILIANS











































