Chinese carmaker MG Motor is taking a new step forward in its European strategy and expanding its range into the premium segment. Two models, the IM5 and IM6 – already available in Norway and the UK – will be launched in France in early July. These are a large saloon and a large SUV, both fully electric, whose features, performance and charging speed are set to enable them to compete with brands such as Tesla and BYD

MG is expanding its range into the premium segment
Already well established in France with a comprehensive range of five electric models and five hybrid and plug-in hybrid models, all offered at competitive prices, MG Motor is expanding its range and is now setting its sights on the premium electric market. The Chinese group, which already sells the IM 5 saloon and the large IM 6 SUV in its home market and in several European countries (the UK, Norway and Switzerland), has just announced their launch in France, starting next July.
These vehicles must deliver performance, advanced technology and a premium user experience. This is because the IM (Intelligent Motor) range differs from the rest of MG’s range, which is renowned for offering some of the most competitive value for money. In this regard, the brand has just launched a promotional campaign for June, setting its starting price at under €18,000 for an MG 4 Urban (325 km range), representing a discount of over €7,000.

Ultra-fast charging capability
As for the new IM models, both cars share a number of technical features. Whether it is the IM5 saloon or the IM6 SUV, they are built on an 800 V electric architecture, with ultra-fast charging capability (350 kW compatible power) that allows the battery to be recharged from 10% to 80% in just 17 minutes. This has become a key factor in buyers’ decision-making criteria.
When it comes to performance, the bar is set high. MG claims a WLTP range of up to 655 km for the IM5 100 model, which features a large battery and a 407 hp rear-wheel-drive system. In its top-spec configuration, the IM5 (or IM6) 100 Performance boasts 553 kW (751 hp), all-wheel drive, 802 Nm of torque and a 96.5 kWh battery capacity, although the range has not yet been announced. These figures rival those of Tesla in particular.

Playability and AI
In terms of driving experience, the Chinese brand promises manoeuvrability at low speeds and a degree of stability on the road thanks to a four-wheel steering system. This is a significant feature on a car measuring nearly 5 metres in length (with a wheelbase of 3 metres) such as the IM5 saloon, which has a particularly tight turning circle (9.98 metres).

Among the on-board innovations is One-Touch iAD (Intelligent Assisted Driving) technology. Using artificial intelligence, this precision driving system automates certain complex manoeuvres such as automatic parking, exiting a parking space, assisted reversing and parallel parking at the kerb. The aim is to simplify everyday journeys whilst reducing driver stress.

Premium welcome on board
Inside, MG focuses on a premium feel. The driver’s seat is ventilated, with 12-way electric adjustment and a memory function, whilst the front passenger seat is adjustable in six directions. At the centre of the dashboard, a huge 26.3-inch panoramic screen is dedicated to infotainment, sitting above a 50W wireless smartphone charger. The on-board atmosphere is further enhanced by a 20-speaker audio system designed to deliver an immersive sound experience.
Although the prices for the IM 5 and IM 6 have not yet been announced, the launch date is scheduled for early July in France.

MG factory in Spain in 2028
It is worth noting that SAIC, the parent company of MG Motor, has also just announced plans to set up a production plant in Spain (near A Coruña) by 2028. It will be dedicated to manufacturing electric vehicles tailored for the European markets: the MG4 Urban and the future MG2 city car. This site, which will create 2,300 jobs, is set to produce up to 120,000 cars a year and will enable the manufacturer to avoid EU penalties and customs surcharges.


































































