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  • Electromobility in Italy: a two-speed transition

    Electromobility in Italy: a two-speed transition

    Italy is moving towards electrification, but progress remains slow and uneven. While hybrids largely dominate the market, 100% electric vehicles are still struggling to gain mass acceptance, despite various support schemes.

    Tesla Model Y - electric cars in the mountains
    The Tesla Model Y will still be the best-selling electric car in Italy in 2025. (Credit: Tesla)

    A declining car market

    Overall, the Italian new car market recorded 125,826 registrations in October 2025, down 0.6% on the same month last year. For the first ten months of the year, the total stands at 1,293,366 units, down 2.7% on 2024.UNRAE forecasts that the number of registrations will close the year 2025 at around 1,520,000, down 2.5% on 2024. For 2026, projections anticipate a very slight recovery of 1.3%, but the market would still be almost 20% below the levels of six years ago.

    Hybrids: the undisputed champions of the Italian market

    Italy is the most ‘hybrid’ country in Europe. In October 2025, hybrid vehicles accounted for 45.5% of the market, confirming a trend that has been in place for several years. Over the first ten months of 2025, the share of hybrid vehicles stood at 44.7%. By way of comparison, over the same period in 2024, hybrids accounted for 39.9% of the market.

    This dominance of hybrids can be explained by a number of factors: an electric recharging network that is still inadequate, purchase prices that are more affordable than pure electrics, and a certain cultural reluctance to completely abandon the internal combustion engine in a country where the traditional car is still deeply entrenched.

    Pure electrics: modest growth

    All-electric vehicles (BEVs) accounted for 5.0% of the market in October 2025, down slightly from 5.6% in September, but up from 4.0% in October 2024. In the first nine months of 2025, BEVs totalled 61,249 registrations, up 26.5% on 2024. Compared with the rest of the vehicle fleet, these figures give 100% electric vehicles a 5.2% share of the market in the current year.

    This growth, while real, puts Italy well behind the European average. By way of comparison, the European Union’s market share for BEVs was around 15% over the same period. A survey by Istituto Piepoli for the ECO-Festival of Sustainable Mobility & Smart Cities in September 2025 shows that 59% of Italians say they are not interested in buying an EV in the coming year.

    Although the data on the best-selling 100% electric models from January to October 2025 is partial, from January to April the best-selling models remain the same as last year: the Tesla Model Y dominates the market, followed by the Fiat 500e, the symbol of electric “Made in Italy”, then the Dacia Spring, the MG4 and the Renault Megane E-Tech. Combined with plug-in hybrids, electrified vehicles with external charging (BEV + PHEV) will account for 12.7% of the market in October 2025.

    Fiat 500e - Italian electric city car
    The Fiat 500e is the embodiment of electric ‘Made in Italy’ and remains a benchmark in its segment. (Credit: Fiat)

    An unconvincing aid strategy

    To encourage people to switch to electric cars, the Italian government has been offering a series of purchase subsidies since 2021. These schemes are often one-off and massive, but they are also, and above all, characterised by chronic instability.

    The latest scheme is the spectacular October 2025 support programme. The first grants, launched in 2021, offered up to €8,000 for the purchase of a new electric vehicle, which could be combined with a scrappage bonus, subject to income conditions. Two years later, in 2023, the amounts were reduced and the eligibility criteria tightened.

    A support scheme that failed to deliver, leading to a slowdown in sales. The year 2024 saw a drastic reduction in the funds allocated, prompting strong criticism from manufacturers and industry associations.

    Faced with this setback, in 2025 the government reactivated an ambitious incentive plan, supported by European funds, culminating in the October programme. This latest aid programme saw no less than €597 million released thanks to the European recovery plan. How does it work? Up to €11,000 for households with an ISEE < €30,000, subject to strict conditions. The results are convincing: in less than 24 hours, more than 55,000 vouchers were distributed, depleting the funds.

    Thanks to this plan, certain vehicles such as the Dacia Spring or the Leapmotor T03 have become accessible for less than €5,000, a record in Europe. It was a lightning success that highlighted the limitations of the Italian model: a prolonged waiting period on the part of Italians, rapid saturation of schemes and uncertainty for market players. To date, no structural reform has been announced to stabilise this aid, which continues to operate in fits and starts.

    A recharging network that is still inadequate

    Italy will have around 65,000 public charging points by 2025, according to a study by Motus-E, and no less than 22% of them will be fast charging points (over 50 kW). For a country of its size, with a road network of almost 500,000 km, Italy is below the European average in terms of the density of public charging points.

    Regional disparities are also marked: more than 60% of the network is concentrated in the north of the country (Lombardy, Emilia-Romagna, Veneto), while the south remains largely under-equipped.

    To offset this, the National Recovery Plan (PNRR), partly financed by European funds, provides for the installation of 21,000 additional public charging points by 2026. However, the installation of charging points on motorways, which is crucial for a country with frequent inter-regional travel, has been slow to materialise.

    The main player in the Italian recharging market is Enel X Way, a subsidiary of Italian energy giant Enel. The group alone has developed more than 16,000 charging points, and is also building charging hubs for business fleets and certified green energy charging points. An obvious choice for a country where around 40% of electricity production already comes from renewable sources (solar, hydro, wind).

    EV charging point in Italy - public network
    The Italian recharging network is still being developed, but with significant regional disparities.

    Stellantis: a major player in the Italian automotive industry

    The Stellantis Group is the driving force behind the automotive industry. In October 2025, the group registered 33,721 vehicles, up 5.01% on October 2024.

    Fiat, the Group’s flagship brand, continues to drive the market with the Fiat 500e, the first 100% electric model to be produced by Stellantis in Italy. It is maintaining its presence in the market, but faces increasingly aggressive Chinese competition in the affordable electric city car segment.

    Italy produces locally: the Mirafiori plant in Turin, historically a symbol of the Italian car industry, has been transformed into a centre dedicated to electric vehicles and battery production. An industry that is doing well, enabling manufacturers to plan new models: the electric Fiat Panda and the Alfa Romeo Milano should see the light of day in 2026.

    Structural challenges persist

    Like every country involved in this transition, Italy faces a number of major obstacles:

    • Purchase price: despite temporary subsidies, electric vehicles are still considerably more expensive than their combustion or hybrid equivalents.
    • Dependence on public subsidies: when subsidies stop, sales immediately plummet.
    • Regional inequalities: the north, which is richer and has better infrastructure, is adopting electricity more quickly than the south.
    • Cultural reticence: Ferrari, Lamborghini and Maserati are the embodiment of thermal automotive excellence, and attachment to the traditional engine remains strong, even though these brands are developing more and more electrified vehicles.

    Outlook: a slow transition

    UNRAE believes that the next few months should see an increase in the market share of BEVs thanks to registrations linked to the October subsidies. But as the past has shown, this increase will be temporary, and there is a risk of a further slowdown once the effect of the subsidies has worn off.

    The government’s target is to have 6 million electrified vehicles (BEV + PHEV + HEV) on the road by 2030. While hybrids will probably continue to dominate in the medium term, pure electrics are expected to grow thanks to a gradual fall in prices, improved infrastructure and European regulatory constraints.

    A country in transition…

    Italy is embodying the automotive transition at its own pace: hybrids dominate and have prepared the ground, pure electrics are making slow but steady progress, and infrastructure is developing unevenly. The country is not a leader in European electromobility, nor is it seeking to be. It is following a unique path, adapted to its geographical, economic and cultural constraints.

    But this strategy carries a risk: that of accumulating a backlog that will be difficult to make up when European regulatory pressure increases.

  • Can-Am 2025 double test: Origin vs Pulse

    Can-Am 2025 double test: Origin vs Pulse

    ECO MOTORS NEWS had the opportunity to try out two models from the brand’s new electric era: the Can-Am Origin 2025 and the Can-Am Pulse 2025. At the end of two comprehensive tests, find out more about the different features of these two-wheelers.

    Can-Am Pulse 2025 with pilot, side view
    The Can-Am Pulse 2025 in action, seen from the side with the driver on an urban road. (Credit: Marceau NIO)

    The Can-Am brand was born in the 1970s under the Bombardier banner, with motorbikes and off-road vehicles designed for competition. It established itself as a major player in enduro racing before losing ground to Japanese manufacturers.

    It was from the 2000s onwards that the brand experienced a rebound. It continued to expand its catalogue, from traditional off-road two-wheelers to side-by-side bikes and three-wheelers designed for the road. Now Can-Am has turned its attention to electric two-wheelers. But it will be a while before we see them on the roads of France. So we decided to test not one, but two Can-Am models aimed at specific urban and suburban uses: the Origin, designed for versatility, and the Pulse, more focused on city use.

    This is our chance to draw up a comparison based on what we feel at the wheel of these top-of-the-range electric machines, which have swapped Canada for the cobbles of Paris, the ring road and the main roads near the capital.

    Can-Am Origin 2025

    The first bike I tried out was the Origin, the electric trail model with a distinctive look. And from the very first moment, I quickly understood why Can-Am presents it as a versatile bike, suitable for the road but also, and above all, for off-road riding. Spiked wheels, a rugged silhouette, a dirt bike look… it has all the hallmarks of an enduro bike and celebrates the glorious years of the brand from across the Atlantic, hence the name ‘Origin’.

    Can-Am Origin 2025 front view
    The Can-Am Origin 2025 seen from the front, highlighting its assertive trail style. (Credit: Marceau NIO)

    Once I was settled in, the curved seat, which follows the shape of the frame, gave me a high and comfortable position, albeit a little narrow and firm for me. What you want with a bike of this size (2.2 metres long and 0.86 metres wide) is to be agile and easy to handle. And on this point, the manufacturer scores a point thanks to the positioning of the battery, integrated into the chassis. This lightened the overall weight of the car and improved its agility, enabling me to weave my way between cars with ease in the city and on the Paris ring road (which was very busy at the time).

    In the same test environment, I still felt rather vulnerable to other road users, especially when I was driving between lanes, as the loaned model was not fitted with crash bars (although it was possible to include them). What also disappointed and bothered me was the absence of hazard warning lights… When driving between lanes and in a warning situation, this is annoying.

    After the city and the Paris ring road, I took to the motorway. True to motorised electric vehicles, this Can-Am picks up speed immediately, and I had no trouble getting into the car. At 110 km/h, it remains stable, but protection against the wind is limited at this speed, as the windscreen fitted as standard on my bike was not large enough and did not protect me sufficiently.

    Can-Am Origin 2025 dashboard and handlebars
    Can-Am Origin 2025 dashboard with touch screen and controls. (Credit: Marceau NIO)

    In terms of powertrains, the test model is powered by the 35 kW (47 hp) ROTAX E-POWER engine, which delivers lively, almost too direct and brutal acceleration, with a 0 to 100 km/h time of 4.3 seconds. One of the most pleasing features, symbolic of electric vehicles, is the regenerative braking, which is particularly successful on this model. There’s also a nod to reverse gear, which is efficient and practical for parking in town. As for the range, it is claimed to be 145 km in town and 115 km in mixed use, values that are true to reality in the light of my test drive.

    Vehicle information is displayed on a 10-inch touchscreen. Compatible with Apple CarPlay, its interface is clear and intuitive, the controls responsive and the ergonomics well thought out. This motorbike has a sober yet modern design and is made from quality materials. Personally, I wasn’t particularly impressed by its aesthetics. The design will appeal above all to those who prefer functionality to originality, because what it does, it does well.

    Can-Am Pulse 2025

    The second bike I took in my hands was the Pulse, and there was a change of scenery. Lower but more compact, it clearly adopts the codes of the urban roadster. Its design is more aggressive, and it blends more easily into the cityscape than its Origin sibling. From the first few metres, I could feel that the riding position was different: sportier, more compact, but also more welcoming, especially on longer journeys. The seat is well thought out, even if it’s still firm and too narrow for my liking.

    Can-Am Pulse 2025 front view
    Front view of the Can-Am Pulse 2025, a modern, urban design. (Credit: Marceau NIO)

    In town, the Pulse is a pleasure to drive. What struck me once again was the liveliness of the electric motor. Handling is good, but it doesn’t perform as well as its companion, no doubt due to the different driving position. On paper, this model is faster than the Origin; in fact, the Pulse is faster, even though it’s equipped with the same 35 kW (47 hp) motor, with a 0 to 100 km/h time of 3.8 seconds, a difference made possible by its weight: 177 kg compared with 187 kg for the Origin!

    On the ring road, overall, the Pulse offers the same driving quality but also the same shortcomings… Less agile than the Origin but still responsive, the Pulse remains at ease in tight spaces. This time round, I was less bothered by the absence of crash bars, probably because of the different driving position, but I’m not kidding myself: safety isn’t optimal. Acceleration is still too brutal for my liking, and there’s no middle ground, which can make the car difficult to handle when starting from a standstill. And like the Origin, there’s no possibility of activating the hazard warning lights (a real brake in my opinion). However, like the Origin, the regenerative brake is present, but it’s less linear than on the Origin. It takes a little getting used to, but it’s still effective and enjoyable. For this version of the Canadian brand, the advertised range is 160 km in town and 130 km in mixed use, and on my test drive, these figures seem consistent.

    Can-Am Pulse 2025 rear profile view
    Rear side view of the Can-Am Pulse 2025, a compact, manoeuvrable design. (Credit: Marceau NIO)

    I had the same impression on the motorway: immediate acceleration, pleasant and adapted to the speed, but it was very windy if I wasn’t in a fully reclined driving position. The absence of a windscreen (which is understandable given the design) is still palpable.

    The 10.25-inch touchscreen is the same as on the Origin: clear, responsive, Apple CarPlay compatible and well integrated into the cockpit. The interface is more streamlined, in keeping with the spirit of the Pulse: simple, straightforward, with no frills.

    From an aesthetic point of view, it plays the sober urban card. No flashy details, just a coherent, modern design that will appeal to those looking for a discreet but well-built motorbike. Personally, I find it a little lacking in visual character, despite the little touches of flashy yellow, but it makes up for it in efficiency.

    Can-Am Pulse 2025 rear wheel
    Detail of the rear wheel on the Can-Am Pulse 2025. (Credit: Marceau NIO)

    In brief

    At the end of these tests, it’s hard not to applaud the change of direction taken by Can-Am. With the Origin and Pulse, the Canadian brand is making a serious and credible entry into the electric two-wheeler market. The Origin seduces with its versatility and its electric trail temperament, capable of tackling the city as well as the open road, while the Pulse assumes a more urban positioning, compact and practical.

    While not everything is perfect, particularly in terms of safety equipment and comfort, Can-Am is demonstrating that its historic expertise in powerful, robust vehicles can be successfully transposed to the world of zero-emission vehicles. However, the price of these models remains high, which may put off some potential buyers: the Origin starts at €13,799, while the Pulse starts at €12,999, prices that clearly position them in the premium segment.

  • XPENG Starts a New Era of Physical AI with VLA 2.0 and Innovative Products

    XPENG Starts a New Era of Physical AI with VLA 2.0 and Innovative Products

    At XPENG AI Day 2025, the company unveiled four major physical AI applications. These innovations include VLA 2.0, Robotaxi, Next-Gen IRON and two ARIDGE flight systems. XPENG thus confirms that physical AI is no longer a hypothetical future, but an imminent reality.

    He Xiaopeng presenting XPENG innovations at AI Day 2025
    He Xiaopeng, President and CEO of XPENG, unveils the latest advances in physical AI (Credit: XPENG)

    XPENG reinvents physical AI

    XPENG is now positioned as the only Chinese company to master a complete physical AI system. CEO He Xiaopeng has announced the company’s transition to a global mobility explorer. The aim: to merge digital intelligence and physical applications to transform mobility.

    VLA 2.0: the new benchmark for physical AI

    VLA 2.0 does away with traditional visual-language translation, generating actions directly from images. This “Vision-Implicit Token-Action” approach revolutionises the way AI models interact with the physical world. It can learn on its own while understanding the laws of real interaction, for cars, robots and flying vehicles. With 2250 TOPS of computing power on the Turing AI chip, the model is ready for mass production.

    Tests show that VLA 2.0 manages complex situations, recognising gestures and traffic lights. The “Narrow Road NGP” function improves driving on narrow roads, multiplying control autonomy by 13. XPENG expects full deployment in 2026, with the ecosystem opened up to global partners, led by Volkswagen.

    XPENG Robotaxi and A868 flying car on display at XPENG AI Day
    The autonomous Robotaxi and the A868 hybrid flying car, revealed at XPENG AI Day 2025. (Credit: XPENG)

    Robotaxi: autonomous mobility reinvented

    XPENG introduces China’s first fully autonomous Robotaxi, designed for personal and commercial use. Four Turing AI chips provide 3,000 TOPS, surpassing current global standards. The system is based on pure vision without lidar or high-precision maps, guaranteeing global adaptability.

    Safety is enhanced by a redundant architecture, ensuring continuity even in the event of hardware failure. The vehicle interacts with its environment via an external sun screen and voice system, creating a unique human-machine link. The strategy includes shared Robotaxi and proprietary L4 models, with the intelligent “Robo” trim from 2026. The collaboration with Amap will enable global expansion, boosting the adoption of autonomous mobility.

    Next-Gen IRON: the ultra-realistic humanoid

    XPENG unveils an exceptionally realistic humanoid robot, combining 82 degrees of freedom with bionic muscles. Flexible skin covers the entire body, while the spine and joints reproduce human biomechanics. The Next-Gen IRON uses 3 Turing AI chips, reaching 3000 TOPS, and integrates the VLA, VLT and VLM models for conversation, walking and interaction. Energy optimisation is based on all-solid, lightweight and safe batteries, suitable for industrial and commercial scenarios.

    XPENG is planning large-scale production from 2026 and is working with Baosteel for industrial applications. The robot respects confidentiality and the laws of robotics, while remaining open to developers to create a global ecosystem.

    Two Next-Gen IRON humanoid robots from XPENG on display
    XPENG’s Next-Gen IRON humanoid robots combine anthropomorphism and advanced intelligence (Credit: XPENG)

    Flying Cars: ARIDGE and air mobility

    XPENG ARIDGE presents the A868 tiltrotor, with a range of 500 km and a top speed of 360 km/h. The “Land Aircraft Carrier” goes into production with 7,000 controls, offering an intelligent cockpit accessible to novices. The systems incorporate full redundancy for safety, ensuring continuity in the event of failure of two rotors.

    Mass production will be at a rate of one aircraft every 30 minutes, with an initial annual capacity of 5,000 to 10,000 units. In 2026, the first autonomous low-altitude tourist route will open in Dunhuang, introducing an unprecedented three-dimensional journey.

    Towards an emerging technology

    For over a decade, XPENG has been innovating at the intersection of AI, automotive, robotics and aerial mobility. The Science Park brings together more than 10,000 talents to create ideas and technologies with strong synergies. Physical AI becomes tangible, offering mobility, interaction and new experiences to users around the world.

    XPENG demonstrates that the era of embodied intelligence is no longer a futuristic concept, but a rapidly expanding reality.

  • Electric mobility in France 2025: adoption, uses and obstacles

    Electric mobility in France 2025: adoption, uses and obstacles

    On Thursday 6 November 2025, ECO MOTORS NEWS was invited by DRIVECO to discover the results of the 2ᵉ edition of its Deep Drive Barometer on the French and electric mobility, carried out with Toluna Harris Interactive. According to this study, the electric car is no longer a promise, but a reality experienced by millions. However, the transition to action remains partial. Young people and urban dwellers are showing greater interest, while certain generations are still hesitant.

    Electric car being charged at a modern public charging point, symbolising sustainable mobility in France
    An electric car recharges at a public charging point, illustrating the growing adoption of EVs in France.

    An improving image, but still mixed

    According to the survey, which questioned 3,300 French people, 53% now have a positive image of the electric vehicle, a slight increase on 2024. However, the cost of purchase, range and access to charging points are still holding back adoption. Younger people and people living in the Greater Paris region are more likely to favour electric vehicles, while older people and people living outside the Paris region remain cautious.

    EV owners have a record level of satisfaction, at 98%, thanks to the comfort and ease of use. What’s more, 72% use their vehicle for all kinds of journeys, including long-distance journeys and holidays. This positive experience is reflected in increased loyalty: only 13% are considering a return to conventional vehicles.

    Diversification of uses

    Fast charging is transforming EV use, with 54% of users now favouring these stations. As a result, electric vehicles are becoming increasingly popular not only for everyday use, but also for long-distance travel, demonstrating their growing reliability.

    Price remains the main obstacle for 57% of French people, followed by what they see as insufficient range and uneven network coverage. So making electric cars more affordable, accessible and visible remains essential to convince those who are reluctant.

    Contrast between young and old

    The 18-35 age group use their EVs regularly for leisure and travel, demonstrating a concrete commitment. What’s more, they see the electric vehicle as environmentally friendly, modern and suitable for all types of journey, well beyond urban use.

    Among those aged 65 and over, only 38% have a positive image of EVs, and 65% cite price as the main obstacle. These age groups also remain wary of the real ecological impact of EVs, which calls for targeted educational efforts.

    Outlook: making electric vehicles accessible to all

    To make the transition a success, three levers are essential: democratising the offer, deploying a robust network of charging points, and strengthening confidence and information. Only collective action will make it possible to achieve mass, sustainable adoption.

  • Renault calls for a ten-year freeze on European rules for small electric cars

    Renault calls for a ten-year freeze on European rules for small electric cars

    Faced with rising prices and competition from China, Renault is proposing an ambitious strategy. The group wants to freeze European regulations on small electric vehicles for ten years. The aim of this initiative would be to create more affordable cars adapted to urban needs.

    Renault logo in yellow and black, French car manufacturer
    Emblematic logo of Renault, the French manufacturer of electric and internal combustion vehicles

    Towards a new category of electric vehicles

    According to Reuters, at the Journée de la filière automobile organised by the PFA in Paris, Renault CEO François Provost presented his plan. He proposes to create electric cars less than 4.20 metres long, longer than the Renault 5 and Renault 4. Battery capacity would be limited to 50-60 kWh, in order to reduce costs and offer an affordable price.

    To illustrate his point, François Provost mentioned Dacia’s Hipster prototype, inspired by Japanese kei cars. In his view, freezing regulations for 10 to 15 years would enable models to be standardised and costs to be optimised. The aim is clear: to make electric vehicles accessible to a wide public, while maintaining their status as “real cars” rather than quadricycles.

    An “M1-e” category to compete effectively

    The European Commission is currently working on the creation of an intermediate category between light quadricycles (L7) and conventional cars (M1). François Provost suggests calling it “M1-e” to differentiate these urban vehicles from licence-free models such as the Citroën Ami. This category would make it possible to limit the costly equipment imposed by the current rules, while guaranteeing basic safety.

    At the same time, the Vice-President of the European Commission, Stéphane Séjourné, announced decisions to be taken on 10 December. These measures should make it easier to market electric vehicles priced between €15,000 and €20,000. This is an attractive price for European consumers, while providing a stable legal framework for manufacturers.

    François Provost, CEO of Renault, at the Journée de la filière automobile (Automotive Industry Day)
    François Provost, Managing Director of Renault, presents his proposals for small electric cars. (Credit: Renault)

    European targets deemed too restrictive

    At the 4ᵉ Journée de la filière event at La Villette, several leaders warned of the proliferation of standards. Between now and 2030, 107 new regulations will come into force, some as yet undefined. François Provost pointed out that 25% of the time spent by engineers at the Technocentre is devoted to regulatory compliance. This situation is slowing down innovation and reducing competitiveness with Chinese manufacturers.

    To illustrate the difficulty, he compared the situation to an athletics race: “While next to us, our competitors are sprinting for 100 metres, we are successively hurdling 110 metres”. This observation underlines the urgent need to simplify the rules to enable the rapid and effective development of electrics in Europe.

    A united European industry

    Since 2019, the Journées de la filière (Industry Days) have taken up the spirit of the 2009 Estates General on the Automobile. The aim of these events was to strengthen solidarity between manufacturers and equipment suppliers in the wake of the global economic crisis. Luc Chatel, former Secretary of State for Industry, reminded industry players of the importance of coming together to obtain adjustments from the European executive.

    The current Chairman of the PFA praised the new-found cohesion: “In an industry often divided by competing interests, you have managed to pull together. This unity is considered essential for influencing Brussels’ decisions and preparing the market for the regulatory changes announced in December.

    Dacia Hipster prototype, a small electric car inspired by Japanese kei cars
    The Dacia Hipster prototype, a compact electric model serving as an example for the future M1-e category. (Credit: Dacia)

    Affordable electric cars, but at what price?

    Europe wants electric vehicles to cost between €15,000 and €20,000. However, reaching this price point means making concessions. Manufacturers will have to reduce certain features, such as passive safety and battery size. Consumers will therefore have to accept compromises in order to benefit from attractive prices.

    Despite these adjustments, demand is there. The popularity of models such as the Dacia Spring shows that city dwellers are ready to adopt these vehicles. Similarly, certain cars such as the Citroën e-C3 show that affordable electric models are already possible, albeit with limited range. Safety and range will therefore remain the main levers that manufacturers will use to reduce costs.

    A European reaction expected in December

    On 10 December, the European Commission will present a regulatory framework tailored to small electric cars. The aim is to boost European production, increase competitiveness against Chinese imports and meet consumer expectations. These measures could mark a turning point for the European market, which has long been held back by complex standards and high costs.

    The question remains: will the public accept cars with less safety or range in order to benefit from affordable prices? The European car industry hopes that the answer will be positive, in order to revive the industry while preserving innovation and jobs.

  • Renault 4 electric: the return of popular cars?

    Renault 4 electric: the return of popular cars?

    After the electric version of the R5, this year’s bestseller in 2025, Renault is bringing back another classic: the 4L. Another iconic car from the French brand, it has also been given an electric version, and ECO MOTORS NEWS had the chance to test it. Discover the Renault 4.

    Renault 4 Electric 2025 side view, neo-retro design
    Side view of the Renault 4 E-Tech 2025, a blend of retro and modern styling. (Credit: Mathis MIROUX)

    Boulogne-Billancourt, Paris region. Under a blazing sun, the ECO MOTORS NEWS team had an appointment with an icon: the 4L. But not the one your uncle keeps in his barn, or the one your father learned to drive on—no, this is the 2025 model, 100% electric. The Renault 4 E-Tech, just like the R5 a few months earlier, is part of the brand’s strategy to bring back its most iconic models in electric form.

    Ours is two-tone, in terracotta brown and black, equipped with the most powerful engine in the range: 52 kWh, promising 410 km of range and 150 horsepower. And, in true ECO MOTORS NEWS fashion, we decided to “test its limits”: city centre driving, tight shopping centre parking, moderately congested main roads, rush-hour ring roads, major interchanges, and also, to let it breathe a little, a trip to the Bois de Boulogne.

    This Renault 4 E-Tech positions itself as a compact sedan / small SUV / large adventurous city car; in short, it’s unclassifiable. Just like its illustrious predecessor. So, let’s see if it can live up to the versatility it promises!

    Renault 4 Electric 2025 three-quarter front view
    Front view of the Renault 4 E-Tech 2025, with its vertical grille and bulging bonnet (Credit: Mathis MIROUX).

    Neo-retro and electric rustic

    Without going overboard, the Renault 4 E-Tech retains many visual cues from the 4L: vertical grille, bulging bonnet, pronounced wheel arches, high ground clearance, small quarter windows, and oval rear lights. The result is appealing, striking a balance between a clear homage and a design anchored in 2025, measuring just over 4.10 metres. The connection to the original 4L doesn’t stop at the exterior design.

    Inside, the driving position, although adjustable, retains a certain rustic feel, with a high seat and relatively upright backrest, evoking the spirit of the time. The slightly raised knees reinforce this sensation. The fabric seats with contrasting stitching and the gear lever behind the steering wheel, just like the 1960s 4L, also echo the original model.

    Renault logo on the grille of the Renault 4 Electric 2025
    Close-up of the Renault logo on the front of the new electric 4L (Credit: Mathis MIROUX)

    Visibility is generally good, although the rounded bonnet can initially make the car seem longer than it really is. After a few hours, one quickly adapts. Overall ergonomics are well thought out, with a spacious cabin and a generous boot for the category. Special mention goes to the steering wheel, particularly pleasant to hold, offering responsive and precise steering. The car responds quickly to inputs, which is one of its major strengths.

    Versatility and… dynamism!

    Behind the wheel, this 52 kWh version impressed us immediately with its driving pleasure. Acceleration is sharp, torque delivery instant—classic, but always enjoyable in an electric car—and braking is effective. The “One Pedal” mode is perfectly tuned: intuitive, easy to modulate, and especially pleasant in city traffic.

    Renault 4 Electric 2025 rear wheel rim
    Close-up of the rear wheel and rim of the Renault 4 E-Tech 2025. (Credit: Mathis MIROUX)

    Its handling is surprisingly good. Despite a soft chassis and equally soft suspension, the Renault 4 Electric remains agile. Its substantial weight (over 1.5 tonnes empty) is barely noticeable behind the wheel. In the city, it excels thanks to manoeuvrability and a tight turning radius (10.8 m, slightly less than its main competitor, the Opel Mokka), while on winding roads, it offers sensations close to those of a small GTI! Perhaps we’re exaggerating slightly, but it’s a genuine surprise, making driving enjoyable and more dynamic than expected.

    Equipment highlights

    As mentioned earlier, the gear lever, while adding personality to the cabin, lacks responsiveness and requires an adaptation period. The volume controls above the central screen are also a bit “old school”—a charming retro nod, but not quite in line with modern expectations, especially at this price point. The reversing camera disappoints with its definition, reminiscent of standards from a decade ago.

    Finally, the range indicator proved imperfect during the test. While the percentage display remains reliable, the kilometre reading sometimes lacks precision. During our trial under tough conditions (full boot, three passengers, scorching heat, air conditioning at maximum, frequent manoeuvres), the on-board computer showed a notable discrepancy: after 100 km, the battery dropped from 100% to 62%—consistent—but the remaining range in kilometres fell from 410 to 218 km, a nearly 50% loss, hard to explain.

    Digital dashboard for the Renault 4 Electric 2025
    The digital dashboard of the Renault 4 E-Tech 2025 with central screen and intuitive controls. (Credit: Mathis MIROUX)

    But there are positives. The steering wheel not only offers excellent ergonomics but also houses all key controls: regenerative braking, One Pedal, driving modes (including a customisable one), etc. The digital dashboard is high quality, as is the central screen. Renault has partnered with Google and integrated AI developed with ChatGPT, while also allowing Apple CarPlay connectivity.

    Heated steering wheel and seats are a major plus, especially in winter, as they reduce the need for heating and therefore preserve range. The “cockpit” layout, with a line of buttons below the screen, makes everything easy to access, intuitive, and practical. The sound system, with nine Harman Kardon speakers, is very pleasant. Overall, the equipment is up-to-date, and the finishings are excellent.

    Popular in spirit, less in price

    The question remains whether this electric R4 is truly a “popular car.” By popular, we mean a car that “speaks” to everyone. That was the case with the 4L, but also with the R5, Clio, Scénic, and Twingo from Renault, Peugeot 106, 205, 206, Citroën BX, DS, Xsara, or Volkswagen Golf. The list is not exhaustive, but it gives an idea. To enter this category, several criteria must be met: spirit, price, and longevity.

    R N D gear lever for the Renault 4 Electric 2025
    Close-up of the R N D gear lever on the Renault 4 E-Tech 2025. (Credit: Mathis MIROUX)

    In terms of spirit, the Renault 4 E-Tech retains the 4L’s DNA: a simple, practical car designed for family use and daily driving. Its comfort, versatility, and driving pleasure make it unclassifiable—between a small SUV and a large compact sedan, versatile and highly convincing. During our test, many passersby turned their heads, showing that the 2025 R4 sparks curiosity. Some even stopped to chat with the team about their personal memories with the 4L and how this 2025 version brought them back to those times.

    Regarding price, it starts at €29,990 for the 40 kWh version and €37,490 for the 52 kWh version we tested. This makes it somewhat less accessible than its predecessor. But that is also the cost of French production in Maubeuge and a level of finish bordering on premium.

    Finally, longevity is still to be seen. Only time will tell if the Renault 4 E-Tech becomes as iconic as its ancestor. From ECO MOTORS NEWS’ perspective, we are rather optimistic!

    ECO MOTORS NEWS notes on the Renault 4

    Range 3,5/5
    Comfort 4/5
    Driving pleasure5/5
    Technology3,5/5
    Versatility4/5

    • Model Tested: Renault 4 E-Tech 52 kWh
    • Range: 410 km (WLTP)
    • Fuel consumption: Between 14.7 kWh/100km and 15.6 kWh/100km
    • 0 to 100 km/h: 8.5 s
    • Top speed: 150 km/h
    • Boot capacity: 420 litres
    • Price: €37,490
  • AURA AERO focuses on Florida and Defence to accelerate carbon-free aviation

    AURA AERO focuses on Florida and Defence to accelerate carbon-free aviation

    AURA AERO is taking a new step forward in its international ambitions by establishing a presence in the United States, on the Space Coast. The innovative company is also preparing to ramp up its presence in the military market with a clear dual strategy. Between industrial expansion and green innovation, the French manufacturer aims to become a global leader in aeronautics.

    AURA AERO ERA hybrid-electric regional jet
    ERA, AURA AERO’s 19-seat hybrid-electric regional jet (Credit: AURA AERO)

    A strategic site in Florida

    AURA AERO has inaugurated its North American headquarters and first production site in the Embry-Riddle Aeronautical University Research Park. This move strengthens AURA AERO’s access to the world’s leading market for pilot training. It is also part of a drive to create an industrial bridge between France and the United States. The campus will also house a delivery and customer support centre dedicated to the INTEGRAL programme. These facilities will lay the foundations for the future development of ERA, a hybrid-electric regional aircraft.

    The Florida site will host the first production line for the INTEGRAL family. These two-seater aerobatic aircraft will be available with piston engines, followed by a fully electric version. The American market has around 600 approved flight schools and more than 75,000 pilots. The strong demand for modern, cost-effective aircraft therefore represents a major opportunity. Recently certified by EASA, the INTEGRAL family is now targeting FAA certification.

    The first hybrid-electric regional jet

    In 2028, AURA AERO plans to open a 50,000 m² factory in Daytona Beach for the ERA aircraft. This 19-seat model aims to become the world’s first mass-produced hybrid-electric regional aircraft. It will be assembled on production lines in both France and the United States. The United States already accounts for one-third of ERA’s order commitments. The company anticipates this figure will increase to around half of the global total.

    ERA claims more than 650 orders, valued at over $10.5 billion. The aircraft promises a significant reduction in noise and up to 80% fewer emissions. Its hybrid configuration involves eight electric motors supported by two turbogenerators. This architecture promotes efficiency and reduced maintenance costs. The opening of the site follows a partnership with Embry-Riddle dating back to 2023. Space Florida is also supporting this project, which will create more than 1,000 jobs.

    AURA AERO INTEGRAL aerobatic training aircraft
    AURA AERO’s INTEGRAL aircraft for pilot training (Credit: AURA AERO)

    Strong political support in Florida

    Local authorities welcome the choice of AURA AERO as proof of Florida’s aerospace leadership. Secretary of Commerce J. Alex Kelly highlights a dynamic driven by innovation and talent attraction. He recalls a journey that began at the Paris Air Show and was reinforced at Farnborough the following year. The state is banking on a new generation of aerospace industry that creates specialised and sustainable jobs.

    Embry-Riddle sees this move as a unique opportunity for its students. President Barry Butler welcomes a concrete partnership around sustainable aviation. He refers to an enriched research ecosystem focused on hybrid and electric technologies. For its part, Space Florida is promoting a strategy aimed at attracting players who are redefining the future of air transport. The arrival of AURA AERO illustrates this ambition in a rapidly changing sector.

    A strategy to accelerate military markets

    In parallel with its expansion in the United States, AURA AERO is strengthening its defence capabilities. The company has appointed Air Force General (2S) Stéphane Mille to the position of Chief Defence Officer. This decision marks a significant step forward in the management of dual civil and military programmes. The General will lead discussions with the government and European partners to support this ambition. He will also be responsible for structuring a sovereign supply chain.

    Former Chief of Staff of the Air and Space Force, General Mille brings more than thirty years of experience to the role. As a fighter pilot and key player in external operations, he has a thorough understanding of the needs of modern forces. His expertise will strengthen the operational relevance of the military versions of the INTEGRAL and ERA aircraft. He will also support the ramp-up of ENBATA, a sovereign multi-mission MALE drone.

    General Stéphane Mille Chief Defense Officer AURA AERO
    General Stéphane Mille joins AURA AERO to head up its Defence business. (Credit: AURA AERO)

    Three programmes to serve modern forces

    INTEGRAL is an ideal aircraft for initial military pilot training. Its electric version promises significant reductions in operating costs and a winning ecological transition. The aircraft has already attracted interest from several foreign armed forces thanks to its versatility. Electric certification is scheduled for 2026, with deliveries starting in 2027. This aircraft could become a key component of next-generation training fleets.

    ERA was designed for dual use from the outset. It can transport troops, carry out medical evacuations or perform special missions. Its ability to operate on short or unprepared runways increases its flexibility. It is a solution suited to a variety of theatres of operation. Entry into service is targeted for before 2030, supported by a solid international order book.

    ENBATA, unveiled at the 2025 Paris Air Show, embodies French sovereign innovation in the field of drones. Its maximum weight is two tonnes with a payload of one tonne. Its autonomy can be up to 55 hours depending on the mission. Designed without ITAR dependency, it meets industrial sovereignty requirements. This programme is supported by major partners such as Safran, Thales, Aresia and Merio.

    A breath of fresh air

    With its presence in the United States and a strengthened defence strategy, AURA AERO is accelerating its global development. The company is positioning its technology to meet the ecological and strategic challenges of global aviation. Between civil and military ambitions, the French manufacturer wants to leave a lasting mark on the skies of tomorrow. Concerned with sovereignty and innovation, it is focusing on hybrid and electric solutions capable of transforming an entire sector.

  • Toyota redefines Japanese luxury with the new Century Coupé

    Toyota redefines Japanese luxury with the new Century Coupé

    At the Japan Mobility Show 2025, local carmaker Toyota previewed its new ultra-premium concept car: the Toyota Century Coupé. Symbolising a new era for the Japanese manufacturer, Toyota intends to expand its range, but above all redefine its vision of automotive prestige. Century will go from being a government car to a brand in its own right, positioned above Lexus.

    Toyota Century Coupé in profile at the Japan Mobility Show 2025
    The Toyota Century Coupé is unveiled with a sleek, luxurious silhouette in Tokyo (Credit: Toyota)

    A new era for Toyota prestige

    Even before its official unveiling, Toyota Chairman Akio Toyoda had teased the arrival of a “car that would redefine the pinnacle of Japanese luxury”, foreshadowing a major transformation of the Century line. A few hours later, the promise took shape: the Century Coupé made its grand entrance on the Tokyo Motor Show stage. A sleek, sporty appearance that embodies a strategic turning point for the brand. Indeed, Century’s future entry into the market will probably enable Toyota to take on the giant Rolls-Royce and Bentley, dominators of the ultra-premium segment.

    On 14 October 2025 in Tokyo, Akio Toyoda, President of Toyota Motor Corporation, announced that Century would become a brand in its own right, embodying “Japanese refinement in its purest form”. Now made up of three entities, the Japanese group assures that Lexus will retain its international top-of-the-range vocation.

    Over fifty years of history

    But Century isn’t a brand that just appeared out of nowhere. In fact, it’s a story that began in 1967, and for a long time embodied power and success in Japan. It served as a limousine for the leaders and the imperial family. Thirty years later, in 1997, the second version appeared and for two decades it remained the official government car. However, it was in 2018 that the Century took the electric turn by entering the hybrid era, while retaining its classic but recognisable silhouette. Finally, in 2023, the Century SUV was introduced, and this time it paved the way for an assertive diversification, more in tune with contemporary tastes.

    Century Coupé, the concept car unveiled at the Japan Mobility Show 2025, is intended to be part of this continuity: it will not replace historic vehicles, but will reinvent the Japanese brand’s line of driving.

    Rear view of the Toyota Century Coupé, minimalist light signature
    A sleek, luminous signature that marks a new identity for Century (Credit: Toyota).

    An ultra-premium character

    The first public showing of the Century Coupé at the Japan Mobility Show was marked by its radically new design. According to the manufacturer, this was achieved after more than 60 coats of hand-polished paint, symbolising the brand’s desire to produce not just a vehicle, but a work of art. This three-door prototype, measuring over 5.5 metres, combines the elegance of a large coupé with the presence of a luxury SUV.

    The front features the emblematic grille adorned with the golden Century badge, while the rear is distinguished by a minimalist light signature, with no rear window according to first impressions. The doors are sliding and split into two sections to allow access to both the front and rear.

    Inside, the vehicle’s uniqueness is obvious: only two seats, with a large rear seat dedicated to comfort, in keeping with the chauffeur-driven tradition. The materials chosen confirm the brand’s ultra-premium orientation: precious woods, Nishijin-ori brocade, Wajima lacquer… Every detail is hand-crafted. The driving position remains sleek and resolutely technological, with a yoke-type steering wheel and several digital screens, while the rear passenger benefits from a luxurious, wide-open space. However, Toyota is talking about expanding the Century brand and aiming for global ultra-luxury, which suggests that there could eventually be a marketed version with 4 or 5 seats.

    Luxurious interior of the Toyota Century Coupé with technology dashboard
    An ultra-premium cabin, designed for comfort and innovation. (Credit: Toyota)

    An unknown engine, but a vehicle to choose from

    While the vehicle’s appearance has been unveiled, Toyota is keeping a low profile when it comes to the concept car’s performance. Hybrid or 100% electric? It’s impossible to say which engine will be chosen. What is certain is that the Century Coupé inaugurates the ‘One of One’ philosophy, specific to the new Century brand: each model can be customised down to the smallest detail, from the paintwork to the interior materials, according to the customer’s wishes.

    Luxury according to Toyota

    With the Century Coupé concept car, Toyota is sending out a clear message: Japanese luxury will soon no longer have to hide behind the standards of ultra-premium leaders Rolls-Royce or Bentley. Toyota Motor Corporation and its president Akio Toyoda are asserting their own style and, through this first public appearance, they intend to preserve their history in order to rise to the top of the world motoring world.

  • The multiverse of the Chinese car brands

    The multiverse of the Chinese car brands

    The auto industry as we know it is a relatively young one. With around 120 years old, it has remained the same over the last 50 years with the American, European, and later the Japanese and Korean makers expanding it globally.

    Positioning Pyramid of Chinese Car Brands
    This pyramid shows the 109 Chinese car brands ranked by market positioning, from low-cost and old-tech brands to luxury and high-tech brands experiencing rapid growth. (Credit: Felipe Munoz)

    However, during the last 5 years, this status quo has been dramatically changed. The rise of China to become the world’s second-largest economy is also having a big impact in the automotive industry. For 30 years, they worked together with the Western firms and learnt from them. Today, many of them have matched their foreign partners. The student beat the teacher.

    Chinese car brands booming

    As of October 2025, there are more than 100 passenger car brands from China. That’s more than the total combined brands from Europe (57), USA (14), Japan (14), Korea (4). With more than 24 million units sold last year, China is a huge market where many brands can play. But they are not all the same.

    The old-tech or low-cost brands are those whose vehicles feature old platforms, usually from old models from Western brands. They target the entry-level segments with very low prices, mainly for tier 3 cities and the countryside. They include brands for China only like Hengrun, Pocco, Vi Auto, and some others available outside China like SWM, ZX Auto, JMC, and BAW.

    The mainstream brands that I split in three groups: entry, mainstream, and super. This is where most of the brands are positioned considering the average income of the consumers in China. They start with brands like JAC (276 units registered in Europe in Jan-Aug/25), Forthing (2,360 units), and many others. Then there are the mainstream ones like BAIC (3,379 units), Chery (410 units), Jaecoo (26,600 units), MG (196,324 units, or 2.3% market share), or Geely (1,388 units). The upper-mainstream brands include some like Jetour, Omoda (27,726 units), Lynk & Co (6,216 units), and BYD, which has registered 95,346 units in Europe in Jan-Aug 2025, or 1.1% market share.

    Then there are the semi-premium brands like Voyah (378 units), Zeekr (2,569 units), and Xpeng (10,913 units). The premium ones include Denza, Stelato, MHero, and Yuanhang.

    They are out-positioned by the High-tech brands or the fast-growing EV start-ups: Xiaomi, Luxeed, Nio, Avatr, Aito, Li Auto. From them, only Nio is available in Europe, where it has registered 593 units since January.

    And finally, there are the luxury brands, which at the moment are composed of only three brands: the Golden Sunflower subbrand from Hongqi, BYD’s Yang Wang, and JAC’s Maextro. Plenty of choices for a massive market and an aggressive global expansion plan.

  • BYD at the Japan Mobility Show 2025: launch of the K-EV RACCO

    BYD at the Japan Mobility Show 2025: launch of the K-EV RACCO

    Chinese manufacturer BYD is taking part in the Japan Mobility Show for the first time. It will be unveiling several strategic launches to strengthen its local presence. The Japanese market will discover a brand new K-EV and an innovative plug-in hybrid.

    BYD press conference at the Japan Mobility Show 2025 with BYD RACCO and SEALION 6 DM-i
    Two flagship models were unveil, the K-EV RACCO and the SEALION 6 DM-i, at the show’s press conference (Credit: BYD)

    BYD causes a sensation at the Japan Mobility Show

    BYD is taking advantage of this event to present the BYD RACCO. This all-electric K-EV is aimed exclusively at Japanese drivers. It is the brand’s first zero-emission light vehicle for this demanding country. BYD is also introducing the SEALION 6 DM-i. This plug-in hybrid model inaugurates the dual “EV + PHEV” strategy for Japan. With this approach, the brand aims to meet the varied expectations of a highly technophile market. Under the unifying theme of “ONE BYD”, the company is exhibiting both passenger cars and commercial vehicles. This approach illustrates its long-term commitment to a global energy transition. It also confirms the company’s commitment to building a complete range of vehicles adapted to Japanese infrastructures and uses.

    The BYD stand dedicated to passenger cars also features the ATTO 3, the DOLPHIN, the SEAL and the spectacular YANGWANG U9. This supercar embodies the brand’s premium dimension. Together, these models form an already rich offering, designed to appeal to a customer base that values technology and design. The declared aim is to raise BYD’s profile and develop a genuine ecosystem around electric mobility in Japan.

    BYD sales stand at the Japan Mobility Show 2025 with electric and hybrid vehicles
    Here, the BYD stand showcases its entire range of electric and hybrid vehicles, from the RACCO to the YANGWANG U9 (Credit: BYD).

    The RACCO, a K-EV designed for Japan

    The mini electric car segment is proving crucial in Japan. K-cars meet everyday needs in a dense urban environment. The BYD RACCO fits into this strategic category, with its compact size and clean mobility. Thanks to its specific design, it aims to make electric vehicles accessible to a very broad public. Its technology is designed to offer comfort, safety and energy efficiency.

    With the BYD RACCO, the brand is strengthening its understanding of the local market. It is also demonstrating its ability to adapt its global innovations to Japanese standards and regulatory expectations. This global launch in Tokyo represents a symbolic step for the brand’s growth in the country.

    Since 2022, BYD has been making rapid progress in the Japanese passenger car market. Its ATTO 3, DOLPHIN, SEAL and SEALION 7 models have met with growing success. The brand has a clear ambition: to offer seven to eight electric or hybrid models by 2027. As a result, it is developing a solid sales network, with sixty-six sales outlets already on the archipelago. This network is designed to keep pace with sales growth and guarantee reliable service.

    BYD expands its range of electric vans

    In addition to cars, BYD is also tackling the commercial vehicle market. The manufacturer is unveiling the BYD T35 electric truck for the first time anywhere in the world. This model meets Japanese regulatory dimensions. It uses BYD’s famous Blade Battery, renowned for its safety and durability. The vehicle is due to go on sale in Japan in 2026. BYD is also presenting the J6 Living Car concept, which explores new mobile solutions for professionals.

    The J7 and K8 electric buses complete this range of utility vehicles. They are already in service in many Japanese cities. Since 2015, around five hundred BYD buses have been put into service in Japan. They operate from Hokkaido to Okinawa. This strong presence makes BYD the leader in electric buses in Japan. The company is thus helping to modernise public transport networks, with improved performance and a significant reduction in emissions.

    BYD RACCO K-EV 100% electric for the Japanese market
    The new BYD RACCO, a 100% electric K-EV, is designed specifically to meet the needs of Japanese drivers. (Credit: BYD)

    BYD strengthens its presence with a clear strategy

    According to Liu Xueliang, General Manager of BYD’s Asia-Pacific Automotive Sales Division, this year is particularly significant. It marks BYD’s 20th anniversary in Japan, as well as the first time that its passenger car and commercial vehicle ranges have been brought together on the same stand. This moment underlines the maturity and vision of the group in a market where technical demands remain very high. BYD promises to further improve its services and to work closely with Japanese customers.

    Throughout Asia-Pacific, BYD continues to expand its solutions. More than twenty countries and regions benefit from its cars, buses, rail systems and forklift trucks. This diversification testifies to the solidity of its strategy in new energies. With the arrival of the BYD RACCO and the SEALION 6 DM-i, BYD is confirming its full deployment, including compact urban vehicles, electric saloons, high-performance hybrids and commercial vehicles for professionals. This versatility is a direct response to developments in the Japanese market, which is looking for cleaner mobility solutions without sacrificing functionality.

    Towards a more sustainable future for Japanese mobility

    BYD says it wants to actively support Japan’s ecological transformation. Its investments, innovations and growing network are the pillars of this ambition. By expanding its portfolio, the brand is creating additional value for Japanese society. It is also counting on closer collaboration with local players.

    Liu Xueliang, Managing Director BYD Asia-Pacific, at the Japan Mobility Show 2025
    Liu Xueliang, Managing Director of BYD Asia-Pacific, talks about the brand’s electric and hybrid innovations (Credit: BYD)

    For BYD, sustainable mobility must combine performance, safety and accessibility. With its new energy vehicles, the company is consolidating an already significant position. It is establishing itself as a major partner in the country’s energy transition. Its commitment to sustainability points to a future in which zero-emission solutions will become the norm. With models such as the BYD RACCO and the T35, the brand aims to meet every need, from urban drivers to professional hauliers. BYD is therefore taking another decisive step forward at the Japan Mobility Show 2025, with a clear vision: to help Japan accelerate the shift towards environmentally-friendly mobility that benefits everyone.