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  • Electromobility in Japan: A half-hearted transition

    Electromobility in Japan: A half-hearted transition

    Japan began its energy transition in transport 20 years ago. And while the development of 100% electric cars is well advanced, it is more complicated. Domestic manufacturers are betting on a gradual transition: hybrids, PHEVs, hydrogen and, more timidly, BEVs. The result: a very solid industry, advanced battery R&D, but slower-than-expected adoption by the general public.

    Panoramic night view of Tokyo illuminated
    Panoramic night view of Tokyo illuminated

    A clear national strategy… but a multi-pronged one

    Japan has ambitious targets for electromobility. Carbon neutrality is to be achieved by 2050. With this in mind, the country has adopted a greenhouse gas reduction target of -60% by 2035 (compared with 2013) as an intermediate step.

    With the aim of boosting the uptake of electrified vehicles, the government is supporting the transition through a range of incentives. The State has introduced direct subsidies for buyers of electric vehicles. These subsidies can be as much as €5,200 per vehicle, to boost sales in relation to the American and European markets. These amounts are intended to stimulate sales in the face of slow adoption of EVs, despite targets of 100% electrified passenger cars by mid-2030 and carbon neutrality by 2050.

    In addition, the Japanese Ministry of the Environment is providing a 30% subsidy (up to 100 million yen, or around €552,000) for companies to install solar panels and batteries, indirectly boosting electromobility via green energy.
    In short, the Japanese government is encouraging its compatriots and businesses to change the mobility industry towards a cleaner source of energy, through a variety of support measures.

    Electromobility in Japan: BEVs stagnate, hybrids reign supreme

    The penetration of 100% electric cars (BEVs) remains low in Japan, at around 3-4% of new sales in 2024 according to several observers, with a marked drop in volumes: only 54,224 BEVs sold, compared with 86,762 in 2023. Nissan dominates this relatively unprofitable segment thanks to the Sakura kei car (22,926 units, despite a 38% drop), followed by Tesla (around 5,000 units) and BYD, which surprised by outselling Toyota (2,223 vs 2,038 units for the €35,000 bZ4X).

    Nissan Sakura electric pink. credit: nissan
    Nissan Sakura electric pink. credit: nissan

    Hybrids (HEV / PHEV): dominant segment

    Non-rechargeable hybrids (HEVs) and rechargeable hybrids (PHEVs) are the vehicles that dominate the market, thanks in particular to the help of its global manufacturer Toyota. The overall market for EVs (BEV+PHEV) has fallen by 33% to 60,000 units in 2024, with HEVs more than making up for this thanks to subsidies maintained at 850,000 yen (~€5,200).

    The land of the rising sun is aiming for 100% electrified new car sales (BEV, PHEV) by mid-2030 and carbon neutrality by 2050, but the conversion is not progressing as well as it should, due to a lack of competitive BEV offerings, affordable prices and, above all, infrastructure. Without acceleration, local manufacturers like Toyota risk losing ground to Chinese imports.

    Toyota C-HR grey
    Toyota C-HR grey

    Infrastructure: accelerating deployment, but uneven coverage

    We’ve been talking about it: the Japanese recharging network is developing well, but not fast enough to allow BEVs to make the most of their potential. However, motorway operators (NEXCO) and utilities (TEPCO, ENEOS), which are public service companies, as well as municipalities, are multiplying the number of fast and AC stations.

    In December 2025, according to the latest estimates, Japan will be stagnating at around 30,000-31,600 public EV charging points (including 8,200 fast ones), with an almost zero year-on-year growth rate of just over 0%, held back by the low take-up of BEVs and high costs. These figures are low, and a long way from the 300,000 connectors targeted by 2030.

    Of the rapid charging points installed, only 60% exceed 50 kW, and the ratio of 1.7 charging points/100 km (2021) remains meagre compared with China (35 charging points/100 km) or France (8.4 charging points/100 km).

    Coverage remains uneven, with rural areas, building car parks and some residential areas still lacking easily accessible solutions. Japan needs to go through a capillarity stage before BEVs become a mass-market option.

    Electric vehicle charging station with solar panels on the roof.
    Electric vehicle charging station with solar panels on the roof.

    Infrastructure: accelerating deployment, but uneven coverage

    Manufacturers: Toyota in the lead, Nissan a pioneer, the others on the move

    • Toyota: national and international hybrid champion. The brand is adopting a cautious BEV strategy, although 2026 seems to be a turning point, with major investment in solid electrolyte batteries (R&D, partnerships).
    • Nissan: with its Leaf model, Nissan has paved the way for the BEV made in Japan. Now the brand must step up a gear in the face of global competition.
    • The other manufacturers, influential both nationally and internationally (Honda, Mazda, Subaru, Mitsubishi, Suzuki), are opting for a variety of strategies. Some are opting for hybrids, while others are stepping up the pace on BEVs.

    Players in battery production :

    Panasonic, GS Yuasa and Toshiba dominate the history of lithium-ion cells and packs in Japan: Panasonic the world leader (Gunma 2028 gigafactory, target 150 GWh/year by 2030 with Toyota/Nissan for $6.97 billion invested), GS Yuasa (develops batteries for Mitsubishi, Boeing 787, 90% of the world’s motorbikes), Toshiba (SCiB™ sustainable fast charge). The trio benefits from subsidies ($2.4 billion in 2024) to boost national production in the face of China.

    Entrance to Panasonic Corporation headquarters. credit: Panasonic.
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    Entrance to Panasonic Corporation headquarters. credit: Panasonic.
    Images

    Solid-state: a strategic challenge. Toyota and its partners (Idemitsu in particular) are launching pilot projects and investing in the industrialisation of solid-state electrolytes, which could provide a thermal and safety advantage for hot and demanding markets. But industrial mass production is still some way off.

    Infrastructure & energy :

    NEXCO, TEPCO, ENEOS and regional utilities are deploying fast charging points on motorways and at city stations. Local and foreign suppliers of chargepoints (ABB, Siemens) are working together to develop the largest possible number of chargepoints.

    Brakes: why Japan isn’t exploding with BEVs

    • A strong hybrid heritage: present on the market for over 20 years, consumers know and trust hybrids. In fact, these vehicles enable people to adopt reduced fuel consumption without relying heavily on infrastructure. And manufacturers have understood and capitalised on this preference.
    • Partial infrastructure: the network is making progress, but actual availability (charging points close to homes, building car parks, motorways) remains insufficient to reassure all BEV buyers to take the plunge.
    • Costs and supply chain: BEV + expensive cooling systems/batteries weigh on the price of vehicles, which are inevitably more expensive than hybrids.
    • Cautious industrial strategy: the major groups are favouring a multi-technology approach (hybrid + hydrogen + BEV) rather than switching straight to pure BEV. This cautious approach is holding back the growth in BEV volumes.

    Technologies to watch: solid-state and hydrogen

    Japan is banking heavily on solid-state battery technology, as it offers several key advantages: it is less sensitive to heat, making it more suitable for hot climates; it has a higher energy density and is potentially safer due to its more stable chemistry. Toyota is investing heavily in this technology with Idemitsu Kosan. If these efforts lead to industrial mass production by the end of the decade, Japan could regain a clear industrial advantage over global competition in the battery sector.

    At the same time, the country is maintaining a robust strategy in favour of hydrogen fuel cell vehicles (FCEV), positioning this technology as a credible solution, particularly for heavy vehicles and specific uses where range and recharging are essential.

    Conclusion – a Japanese balance, not a blind race

    The speed of transition is twofold for Japan, which is following a different logic. Here, electromobility is being built up in stages, hybrids first, then BEVs, with a technological race on batteries that can change everything. The end of the decade will tell whether the gamble on solid-state technology and the ramp-up of industrial production will have transformed this organised strategy and the power of mobility.

  • Peugeot electrifies on a massive scale: 2025 review and 2026 ambitions

    Peugeot electrifies on a massive scale: 2025 review and 2026 ambitions

    As the energy transition gathers pace in France, Peugeot is establishing itself as the undisputed leader in the country’s electrification market. With more than 130,000 hybrid and electric vehicles sold in the last eleven months, the lion-faced carmaker dominates a market in the throes of change. We take a closer look at an offensive strategy that is already preparing for 2026.

    Peugeot 208 GTI red
    Peugeot 208 GTI red

    2025 to be driven by electrified models

    After eleven months completed in 2025, according to AAA Data/PFA/Stellantis, Peugeot has sold around 85,000 electrified Peugeots in France (BEV + hybrids, excluding LCVs). These sales, which include all forms of electrification, break down as follows:

    • 25,000 BEVs, including the e-208, French market leader with 12,388 units, and the e-2008 / e-3008 duo with around 15,000 cumulative sales.
    • 60,000 hybrids, driven by the 3008, 2008 and 308, which account for the bulk of volumes.

    Peugeot is a major contributor to the Stellantis group’s results: around 60% of Stellantis’ electrified sales come from the marque au lion. That’s an impressive figure when you consider that Stellantis is also responsible for some of the world’s automotive giants, including Renault, Citroën, Fiat, Opel and others.

    Image of the Stellantis logo Credit: Stellantis
    Image of the Stellantis logo Credit: Stellantis

    The improvement in Peugeot sales is part of a positive trend: Peugeot electric vehicle registrations are up 20% compared with 2024, thanks in particular to social leasing and the increase in purchases by professional fleets.

    Peugeot’s best-selling electrified models in 2025

    The 2025 sales figures speak for themselves. The Peugeot 208 retains its crown with impressive volumes, closely followed by a range that now covers all segments. Here are the best-sellers from the marque with the lion:

    Ranking of best-selling models in Peugeot's electric range in 2025

    E-Lion: a strategic framework that is gradually being rolled out

    Renault is not going into the unknown and has developed a strategy for the electrification of its vehicle fleet. Called the E-Lion strategy, it was announced in 2023, and is taking full shape this year. Renault’s objectives for E-Lion are clear:

    • an all-electric range from 2025,
    • carbon neutrality brought forward to 2038,
    • 75% BEV sales in Europe by 2030.

    The environmental aspect is also being strengthened: recycled materials in the new models, as on the new E-3008, 85% of the materials used are recyclable, optimisation of the battery life cycle and systematic re-use in the European supply chain.

    Major technological innovations:

    In order to survive and dominate the French market for many years to come, Peugeot is developing reliable, quality vehicles. The manufacturer is massively deploying its Hybrid 48V technology across the range (208, 2008, 308, 3008, 5008, 408). This solution offers extra torque at low engine speeds and reduces fuel consumption by up to 15%. In town, these models can run in 100% electric mode up to 50% of the time.

    For the rechargeable hybrid, the 195 bhp versions (available on the 308, 408, 508, 3008 and 5008) offer up to 87 km of electric range, with certified fuel consumption of just 0.9 l/100 km on the 3008.

    On the pure electric side, the E-3008 and E-5008 Grande Autonomie will boast a range of 701 km for the former and 668 km for the latter, thanks to ACC batteries manufactured in France.

    The ACC gigafactory: France’s bid for sovereignty

    At the heart of Peugeot’s strategy continues to be the ACC plant in Billy-Berclau/Douvrin, Hauts-de-France. The first building has a production capacity of 15 GWh, and the ramp-up is accelerating. The target is to produce enough modules to supply 150,000 batteries by 2025, 250,000 by 2026, and 2 to 2.5 million units by 2030.

    This gigafactory, a joint venture between Stellantis, TotalEnergies and Mercedes-Benz, symbolises Europe’s ambition to regain the upper hand against the Asian giants. The first batteries are already equipping the Peugeot E-3008 and E-5008 Long Range, as well as the Opel Grandland.

    Outlook for 2026: ramping up production and product renewal

    The year 2026 is set to be a milestone for Peugeot. Several new products are expected:

    • a new e-208 on the STLA Small platform, with a range of around 400 km, and a target price of under €25,000;
    • the launch of the e-5008, offering a range of over 500 km;
    • continued industrial development, notably at Douvrin, Trémery and the Zaragoza battery gigafactory.
    Blue-grey Peugeot 5008 SUV
    Copyright Cédric Viollet @ ContinentalProductions

    Stellantis is still aiming for an electric car market share of close to 30% in France by 2027, a target to which Peugeot will make a major contribution thanks to the renewal of its range and the support of public schemes (ZFE, social leasing).

  • Porsche 911: why plug-in hybrid will remain impossible

    Porsche 911: why plug-in hybrid will remain impossible

    The Porsche 911 will never have a charging socket, at least not with current technology. Despite years of research, the brand considers the option too complex. Between technical constraints, architectural limitations and historical philosophy, plug-in hybrids just don’t fit with the 911.

    Porsche 911 Turbo S T-Hybrid on the road
    The Porsche 911 Turbo S T-Hybrid, the latest high-performance evolution of the famous Flat-6. (Credit: Porsche)

    Porsche ‘s announcement puts an end to a debate that has agitated the community for almost a decade. Engineers have spent years modelling a 911 plug-in hybrid, without ever coming up with a satisfactory solution. The car would have to be extensively modified, which the brand categorically refuses to do. Preserving the DNA of this iconic model has become the top priority in the face of electrification pressures.

    Architecture too unusual to accommodate a charging point

    The Porsche 911 has a unique platform that determines its legendary balance. Each component is placed with extreme precision to ensure exemplary roadholding. According to Frank Moser, who is responsible for the 911 and 718 models, integrating a rechargeable hybrid system would mean upsetting this fragile whole. He reminds us that the 911 must not become more imposing, because its design is based on meticulous proportions.

    To install a larger battery, a powerful electric motor, an on-board charger and specific electronics, the entire rear of the car would have to be redesigned. This would change the weight distribution and alter the original architecture. Porsche has always refused to cross this red line. The 911 is a model that evolves slowly, with targeted adjustments rather than a structural revolution. For decades, its concept has been based on a balance between sportiness, efficiency and tradition. To change its proportions would be tantamount to creating a different car that would bear the same name without sharing its essence.

    Porsche 911 GTS T-Hybrid in dynamic driving
    The 911 GTS inaugurates T-Hybrid technology, integrated without compromising on size (Credit: Porsche).

    The failure of a long-studied project

    Porsche did not rule out the idea of a plug-in hybrid 911 from the outset. The technical teams explored this avenue as early as the launch of the 992 generation. Former chief engineer August Achleitner even mentioned the possibility, drawing on experience gained with the Cayenne, Panamera and 918 Spyder. However, as the tests progressed, the engineers realised that the operation involved too many compromises.

    Even to offer three or four kilometres of electric range, hundreds of kilos of batteries and equipment would have had to be added. This would have made the model heavier, wider and less agile. In the end, Porsche decided that this transformation was not compatible with the philosophy of the 911. The expectations of customers, accustomed to a car that is responsive and connected to the road, also weighed in the decision. A silent 911 in electric mode, which would be heavier and less responsive, would run the risk of failing to win over its most loyal customers.

    T-Hybrid, a compromise accepted by engineers

    Faced with these constraints, Porsche has developed another type of electrification. The T-Hybrid system introduced on the latest 911s, notably the GTS and Turbo S, does not allow the car to be driven in electric mode. It does, however, deliver a significant gain in power and eliminates turbo lag. The ingenuity of the system lies in its meticulous integration. The 400-volt high-voltage battery is exactly the same size as the old 12-volt battery. It is positioned in the same place, so there is no need to modify the technical package.

    No changes have been made to the weight distribution or available volume. This system works like a very advanced light hybrid. It provides additional breathing space for the Flat-6 while respecting the historical constraints of the model. For Porsche, this is the maximum acceptable. The presence of an axial electric motor, which is more compact and lighter than a conventional motor, further enhances the efficiency of the system without compromising the car’s agility.

    Porsche 911 rear view
    The iconic rear silhouette of the 911, unchanged despite technological advances (Credit: Porsche)

    A strategy guided by the future… and by prudence

    Porsche is keeping a close eye on developments in battery technology. The brand believes that more compact batteries could reopen the debate in the future. However, there are no concrete developments to suggest that rechargeable hybrids will be available in the next few years. For the time being, the 911 must remain faithful to its architecture and historical identity. Porsche prefers to take things one step at a time rather than give in to a technological trend that could harm its most legendary model.

    In the meantime, the next Porsche to offer full electric drive will be the 718, scheduled for 2027. The challenge will be to keep weight down while respecting the sporting philosophy of the Boxster and Cayman. As for the 911, it will continue on its way thanks to measured electrification, as illustrated by the recent 711bhp Turbo S T-Hybrid. The brand from Stuttgart never says never, but it knows that the 911 must remain a 911. It is this loyalty that explains the definitive abandonment of the plug-in hybrid, at least for this technological generation.

  • Norway passes a historic milestone

    Norway passes a historic milestone

    Norway has just made a major shift in world motoring history. The Nordic country now has more electric cars than diesel models on its roads. This revolution comes against a backdrop of record sales and decisive tax changes.

    electric car driving in the snow
    An electric car on a snow-covered road in Norway.

    The figures published confirm a spectacular advance. The authorities and specialist associations are hailing a turning point that has been years in coming. However, this success is also based on a paradox linked to the country’s large hydrocarbon production.

    A world first that marks a turning point for the automotive industry

    Norway has become the first country in the world where electric cars outnumber diesel models. TheNorwegian Electric Vehicle Association counts 918,000 electric cars on the road, slightly more than diesel-powered vehicles. This symbolic milestone comes on top of another major one, as petrol models had already been overtaken by electric cars in mid-September. According to Christina Bu, General Secretary of the association, this development confirms the effectiveness of the policy pursued for several years. She also points out that the complete absence of VAT on electric vehicles will be maintained until 2027, thanks to a hard-fought political compromise.

    This progress is based on a powerful policy of incentives, which has become a pillar of the national strategy. Electric vehicles benefit from a VAT exemption of 25% up to €42,500, which greatly reduces their purchase cost. The government wanted to abolish these benefits more quickly, but a political agreement has pushed back the deadline to 2028, with an intermediate stage in 2027. The prospect of tougher tax rules is providing a major boost to car purchases. Sales of electric cars have rocketed in recent weeks, confirming a trend that is already well established in the country.

    An almost totally electrified car market

    Norway has been recording almost 100% electric vehicle registrations for several months now. In November 2025, the country even reached a near-perfect level, with 97.6% electric vehicles out of 19,899 registrations. This figure represents an all-time record in terms of both volume and proportion. The contrast is striking, given that petrol, diesel and hybrid vehicles now account for only a marginal share of the market. This performance reflects a combination of factors, including end-of-year promotions and concerns about tax reform in 2026.

    Tesla occupies a dominant position in this very dynamic market. The American manufacturer sold 6,215 vehicles in November, accounting for more than 31% of the month’s sales. It is ahead of Volkswagen, Volvo and BMW, who complete a podium largely dominated by electric models. Tesla also retained its top spot for the year as a whole, with more than 28,600 units sold. Despite the difficulties encountered in several European countries, the brand is enjoying considerable brand loyalty in Norway, and demand remains buoyant.

    electric car wheels in the snow
    Close-up of the wheels of an electric car on a snow-covered road.

    A transition made possible by oil revenues

    Yet the Norwegian paradox remains visible. The country remains Europe’s leading producer of oil and natural gas, excluding Russia. This wealth of energy largely finances ambitious policies to support electric mobility. The immense revenues from hydrocarbons make it possible to offer tax incentives that are difficult to replicate elsewhere. However, this situation raises a number of questions. Norway is seeking to reconcile its role as a major producer of fossil fuels with a national strategy focused on reducing emissions.

    This contrast also reflects the limits of a model based on the redistribution of oil revenues. The country is moving towards complete electrification of its car fleet, but continues to export hydrocarbons that are responsible for global warming. This contradiction regularly fuels political debate. However, the results achieved in the automotive sector demonstrate the country’s determination to reduce domestic emissions. The authorities have stated their ambition to become a world model for sustainable mobility.

    An acceleration before a stricter fiscal future

    The VAT reform debate is having a major impact on recent purchases. Many Norwegians are anticipating the tax changes expected in 2026. According to Geir Inge Stokke, head of the Norwegian Road Information Council, there is considerable concern about the planned increase in VAT. Motorists prefer to buy now to take advantage of current benefits. Carmakers are also benefiting from this trend. End-of-year promotions and a favourable economic climate are boosting demand.

    The coming months will be closely scrutinised. Analysts are wondering whether the country can break the records already set. December sales could confirm this exceptional trend, or mark the beginning of a stabilisation. The deadline of 2028, when VAT exemptions are due to be abolished once and for all, will be a decisive step for the market. How consumers react to these changes will probably define the sector’s new trajectory.

    back of an electric car in a snow-covered forest
    An electric car backfires through a snow-covered forest.

    A transformation that inspires but remains unique

    Norway’s success is attracting international attention, but it is difficult to replicate. Few countries have the same financial resources or such a solid political consensus on the ecological transition. Norway benefits from a dense network of terminals, a powerful fiscal framework and a population that is highly aware of climate issues. The combination of these factors has produced exceptional results. Other nations are watching this development with interest, but have to deal with different economic realities.

    Norway continues to lead the way in sustainable mobility. With electric vehicles now in the majority and sales almost entirely electrified, the country has confirmed its status as a world pioneer. This spectacular trajectory underlines the importance of public policy in the adoption of new technologies. It also shows that a massive transition remains possible when all the players are moving in the same direction.

  • YangWang U8: an amphibious vehicle soon to be available in Europe?

    YangWang U8: an amphibious vehicle soon to be available in Europe?

    As electric vehicles gradually become the norm, carmakers are stepping up their innovations. And if there’s one brand that likes to push back the boundaries of what’s possible, it’s YangWang, BYD’s ultra-premium brand. After impressing the world with its electric know-how, the Chinese giant is now tackling the amphibious market with the YangWang U8.

    The YangWang U8 SUV on display at an exhibition, showing off its square, massive design.  Source : Wikimedia Commons
    The YangWang U8 SUV on display at an exhibition, showing off its square, massive design. Source : Wikimedia Commons

    A vehicle that swims

    Presented for the first time at the end of 2023 and marketed in China during 2024, the YangWang U8 has become one of the world’s most viral car attractions in just a few months. And the reason? Because it floats and swims! The U8 is capable of withstanding partial immersion, floating for more than thirty minutes thanks to its “emergency floating” mode, and above all of moving forward and performing a “tank turn”.

    So how does it work? The interior and battery are designed to withstand water, and the vehicle is declared with an IP68 waterproof rating according to BYD. Once submerged, the engine is switched off immediately, and the hydropneumatic suspension raises the chassis to the maximum to improve draught and help maintain buoyancy. The doors and windows lock and the sunroof opens (for ventilation, but also as an emergency exit if the situation gets complicated).

    To move around, four electric motors are placed close to the tyres and activate to set this wheeled behemoth in motion. The maximum speed is 3 km/h, which is not very fast, but is still sufficient in critical situations.

    Grey YangWang U8 in amphibious mode sailing in a basin. Source : Wikimedia Commons
    Grey YangWang U8 in amphibious mode sailing in a basin. Source : Wikimedia Commons

    A concentrate of technology

    The U8 is based on BYD’s e4 platform and, as already mentioned, is equipped with four electric motors, one at each wheel, for a combined power of over 1,100 bhp. This combination enables the U8 to accelerate from 0 to 100 kph in less than 4 seconds, to reach a top speed of 200 kph, to offer exceptional traction on all types of terrain and to keep going even if a tyre bursts.

    Equipped with a 49.05 kWh battery, it has a range of 180 km on 100% electric power according to the Chinese CLTC test cycle. As a hybrid car, the combined range (electric + combustion) reaches 1,000 km according to some data sheets.

    Exterior design: massive, bold and spectacular

    As you’d expect, the Chinese brand hasn’t stopped at a ‘simple’ amphibious car. The U8 is no small European SUV: it’s a behemoth, over 5.3 metres long with a wheelbase of 3.05 metres. In terms of width, it’s just over 2 metres long, and in terms of height, it measures 1.93 metres.

    Aesthetically, the YangWang U8 makes a statement. Its design oscillates between luxury 4×4 and high-tech expedition vehicle, with a visual presence that is hard to ignore. The wide wheel arches, generous ground clearance and LED ‘tactical headlamp’ lighting signature accentuate its appearance as a modern colossus. At the front, the massive, almost sculptural grille asserts an ultra-premium positioning, halfway between an electrified Defender and a civilised military concept car.

    Close-up of the large black radiator grille with diamond pattern and the YangWang U8 logo. Source: Wikimedia Commons
    Close-up of the large black radiator grille with diamond pattern and the YangWang U8 logo. Source: Wikimedia Commons

    A rolling high-tech show

    Positioned in the ultra-premium range, the interior of the U8 reflects this desire. According to YangWang, top-of-the-range leather covers many of the vehicle’s surfaces. In terms of equipment, three XXL screens dominate the space, complemented by a premium audio system for “total immersion”. According to YangWang, this trim level puts the U8 in competition with ultra-luxury segment benchmarks such as the BMW XM, Mercedes-Maybach GLS and Range Rover SV, while retaining YangWang’s own avant-garde touch.

    View of the luxurious interior of the YangWang U8 Source: Wikimedia Commons
    View of the luxurious interior of the YangWang U8. Source: Wikimedia Commons

    Why such a vehicle?

    Through its YangWang brand, BYD has developed a vehicle designed to withstand the flooding that is common in certain regions of China, a challenge that few other vehicles can meet. In addition, the brand wants to demonstrate its total mastery of electrification, even in extreme programmes such as an aquatic environment.

    Too heavy for Europe: the major obstacle

    But while this vehicle has been on sale in China for over a year, its arrival in Europe may well be delayed for holders of a B licence. With an unladen weight of over 3.4 tonnes and a total permissible gross weight well in excess of 3.5 tonnes, the U8 is classified as a heavy vehicle by European standards.

    In practical terms, this means :

    • a licence other than a B licence,

    • traffic restrictions in certain towns,

    • higher taxation,

    • more expensive insurance,

    • a very complex certification process.

    Clearly, this type of vehicle is not suited to the European market, where exceeding the 3.5 tonne mark is almost prohibitive for family use. This is one of the reasons why, for the time being, the U8 will be reserved for China and a few Middle Eastern countries.

    On the other hand, this model shows the direction in which BYD and its luxury brand YangWang intend to move forward: innovate, surprise and push back the limits of electric power.

    A symbol of an industry in the throes of transformation

    Clearly, the U8 is perhaps one of the most spectacular vehicles of this new electric era. It is a perfect illustration of the shift the industry is undergoing: from now on, anything seems possible, even creating an amphibious electric SUV with 1,100 horsepower.

    Between you and me, whether you like this kind of extravagance or not: it’s exactly what makes electromobility so exciting today.

  • Cadillac Optiq: the American giant comes electric to Europe

    Cadillac Optiq: the American giant comes electric to Europe

    American luxury is now electric. With the Optiq, Cadillac is hitting hard and proving that Detroit has got the message right: the future of motoring, even premium motoring, is battery-powered. This 100% electric compact SUV will arrive in Europe in early 2026, and is set to shake up the market for affordable top-of-the-range electric SUVs.

    The front of the Cadillac Optiq driving around town. Sources: CadillacEurope
    A city-side view of the Cadillac Optiq . Sources: CadillacEurope

    Affordable top-of-the-range electric SUVs

    Historically, the American firm, which is part of the GMC group, is the emblematic brand of American luxury, often associated with the elite and prestige cars. In terms of performance too, it’s in the brand’s DNA to produce high-flying vehicles, and the Optiq is no exception to the rule. Under the bonnet, it features two electric motors with all-wheel drive (AWD as standard), developing 304 bhp and 480 Nm of torque. That’s enough to accelerate from 0 to 100 kph in 6.3 seconds, despite weighing 2,355 kg, and to climb to a maximum speed of 184 kph (restricted speed). On paper, these statistics are not impressive, but they are more than enough for everyday use.

    In terms of range, Cadillac has announced 425 km on the WLTP cycle, thanks to a 75 kWh battery. This puts the Optiq in the mid-range of its segment. Fast DC recharging is also included, making it an indispensable asset for long journeys.

    The Optiq recently received top marks (5/5) in Euro NCAP’s rigorous safety and crash tests. This reflects the reliability of the American model in terms of impact protection and reliable accident avoidance equipment. Cadillac is thus reassuring Europeans that the model is safe and ready to take to the roads.

    Diagram of the radars all around the car. Sources: CadillacEurope
    Diagram of the radars all around the car. Sources: CadillacEurope


    Design, Cadillac’s real playground

    As explained earlier, it’s in the design department that Cadillac applies its expertise. Inside, the standard panoramic sunroof, ventilated front seats and meticulous finish all exude premium. On the driver’s side, the 33-inch curved screen is an immediate eye-catcher, and the Dolby Atmos audio system promises an immersive sound experience.

    The dashboard and its large GPS screen Sources: CadillacEurope
    The dashboard and its large GPS screen Sources: CadillacEurope

    At the rear, as with any SUV, there are three real seats. With a length of 4.82 metres and a wheelbase of almost 3 metres, there’s plenty of space. The boot is also substantial, with a capacity of 744 litres when the rear seats are up, ideal for stowing bulky luggage or equipment.

    In the collective ideal, when we think of Cadillac, we think of big, massive vehicles. Here, with the Optiq, the exterior design is more compact and focuses on a dynamic silhouette, with flowing lines that taper slightly towards the rear. Two trim levels will be available: ‘Premium Luxury’ and ‘Premium Sport’. The 21-inch wheels, crystal black grille and slimline LED lights complete a package that leaves no doubt as to the vehicle’s luxury positioning. This is particularly noteworthy given that the Optiq is positioned in the ‘premium compact’ segment without any obvious loss of quality.

    View of the sky through the glass roof. Sources: CadillacEurope
    View of the sky through the glass roof. Sources: CadillacEurope


    Who is it for? Who?

    The advantage of the Optiq is that Cadillac is aiming wide: city dwellers looking for a quiet, manoeuvrable electric SUV, small families looking for a well-balanced vehicle for day-to-day use, and anyone who wants premium without going down the more expensive ultra-luxury route, even though it will cost just under €70,000 to buy.

    With its contained dimensions (4.82 m in length, 1.64 m in external height and 2.13 m in width, offering comfortable interior space but which can be awkward in city driving), it avoids the ‘American behemoth’ syndrome while retaining the brand’s comfortable DNA.

    What this means for Europe

    Since 15 October 2025, orders have been open in Europe, and the launch is not without significance: it shows that American carmakers are finally adapting their electric models to European expectations (reasonable size, urban use, versatility).

    The rear of the blue Cadillac Optiq SUV on the road. Sources: CadillacEurope
    The rear of the blue Cadillac Optiq SUV on the road. Sources: CadillacEurope

    The launch is not without significance: it shows that American manufacturers are finally adapting their electric models to European expectations (reasonable size, urban use, versatility).

    For consumers, this is excellent news. More choice in the premium-accessible segment, more competition, and above all, proof that the electrification of fleets will not just take place in Europe or Asia, but that the United States, one of the world’s greatest industrial powers, is still in the game.

    The questions that remain

    On paper, the dossier looks attractive, but a number of points still need to be verified on the ground. The WLTP range of 425 km is all well and good in theory, but what will be the reality in real European conditions? Will availability in French dealerships live up to expectations? Will Europeans be interested in this brand, which is well known but underdeveloped in Europe? And above all, will the reliability and after-sales service be up to scratch, especially for a brand that is still relatively unknown in Europe?

    The Optiq is a perfect example of the transition that is taking place: the historic brands, even the premium/luxury brands, are moving towards electric vehicles with intelligence and adaptability. It remains to be seen whether Cadillac will succeed in its European venture.

  • Plug-in hybrids overtake diesel in Europe

    Plug-in hybrids overtake diesel in Europe

    Diesel, once king of the European market, is in unprecedented decline. Plug-in hybrids have just overtaken it. This change marks a major step forward for the European car industry.

    Hybrid logo on a modern car, a symbol of electrification
    Plug-in hybrids: 9.1% of new car sales in Europe in 2025.

    A historic turning point for diesel

    Ten years ago, more than one in two new vehicles in Europe ran on diesel. Today, that share has fallen to just 8%. In October 2025, rechargeable hybrids will account for 9.4% of the market, relegating diesel to fourth place. This development symbolises the end of an era when diesel dominated the roads.

    Dieselgate accelerated this fall. Since 2017, petrol has regained the lead, followed by conventional hybrids in 2021, then electric vehicles in 2022. Plug-in hybrids are now the bronze medal. Buyers and manufacturers are adapting to this new reality.

    Multiple factors behind the decline

    There are several reasons for this fall. Firstly, the European Union’s strict anti-pollution standards have forced manufacturers to invest in electrification. Secondly, small urban diesel models have all but disappeared from the market.

    What’s more, financial support and environmental bonuses clearly favour hybrid and electric engines. The planned ban on new combustion engines from 2035 is also encouraging customers and investors to abandon diesel. The combination of these factors makes a comeback unlikely.

    Volkswagen Tayron eHybrid, plug-in hybrid SUV in Europe
    Volkswagen Tayron eHybrid, an example of a plug-in hybrid vehicle that is winning over European buyers. (Credit: Volkswagen)

    The rise of hybrid and electric vehicles

    By 2025, hybrids will dominate the European market, accounting for 34.7% of registrations. Petrol will account for 26.9%, while electric vehicles will account for 18.3%. This breakdown should change further with the arrival of more affordable electric vehicles.

    Renault and Volkswagen are actively preparing for this transition. Renault is unveiling its electric Twingo, while Volkswagen is planning the ID.Polo in 2026 and the ID.Every1 in 2027. The influx of competitive Chinese models should also speed up the adoption of electrified vehicles.

    New car sales up sharply

    In October 2025, more than 916,000 new vehicles were sold in the European Union, an increase of 5.8% compared with October 2024. This increase is being driven by hybrids and electric cars, which are growing in popularity month by month.

    Plug-in hybrids now account for 9.1% of registrations, compared with 7% a year ago. Electric cars are also continuing to make progress, with a market share of 16.4% over ten months, although this is still insufficient to meet the 2035 targets.

    Significant differences between manufacturers

    Volkswagen remains the leader with 264,069 sales in October and 2.478 million over ten months. Stellantis was slightly up in October, but down for the year as a whole. Renault, on the other hand, posted a solid increase of 10% over the month and 7% over ten months, accounting for over 11% of the market.

    Tesla continues to decline sharply, with a fall of almost 48% in October and 39% over ten months, confirming the American manufacturer’s difficulty in keeping up with the European dynamic. These figures reflect a market in the throes of transformation, where electrification is now dictating the rules.

    Electric car being charged at a public charging point
    Recharging electric cars, with a 16.4% share of the European market by 2025.

    Towards a 100% electrified Europe?

    Diesel dominance is a thing of the past. Plug-in hybrids and electric vehicles are shaping the future of the European car. Sales and technological innovations show a clear trend towards mass electrification.

    By 2035, Europe could no longer be selling any new combustion-powered vehicles. This rapid and sustained transition illustrates Europe’s determination to reduce emissions and promote more sustainable mobility. Diesel, once a staple, is now a thing of the past on the continent’s roads.

  • New electric cars 2026: the massive offre that will transform the French car market?

    New electric cars 2026: the massive offre that will transform the French car market?

    Are 100% electric vehicles set to conquer European dealerships for good in 2026? After a year 2025 marked by record registrations in several countries, such as the Netherlands with over 40% market share for BEVs in October, manufacturers are stepping up their electrification strategy. Next year will see the arrival of at least forty new flagship models, covering all segments. This wave comes at a time when ultra-fast charging points (400 kW) are becoming more widely available in Europe, and when French public subsidies are stable, supporting mass adoption.

    Electric city cars: democratisation at a shock price for the city

    The number of electric cars in our towns and cities is likely to explode next year as more and more affordable models become available:

    Green Renault Twingo E-Tech. credit:Renault
    Green Renault Twingo E-Tech. credit : Renault

    • In France, Renault is launching the iconic Twingo E-Tech in spring 2026. It will be able to cover a total of 300 km according to WLTP tests, and will be equipped with a 113 bhp engine for a price of €19,990.

    • Even more affordable, Dacia is fighting back with its new-generation Spring (225 km range for €16,900), with enhanced battery and connectivity.

    • From next year, Citroën will position the ë-C3 as a potential best-seller, with a range of 320 km at a price of €19,900, 113 bhp under the bonnet and a 100 kW recharge.

    • The Renault 5 E-Tech follows logically (410 km, €24,990), taking on the retro charisma of the iconic 5.

    • Volkswagen, too, is aiming to make its mark in the rankings of the biggest sellers. And with the ID.2 (estimated 600 km, ~€28,000), the European manufacturer has every chance of being successful.

    • 2026 will also see the return of Peugeot, which this year presented its electric e-208 GTi, a ‘bombshell’ heir to the 205 GTI with over 200 bhp and a 0-100 km/h time of less than 7 seconds.

    SUVs and crossovers: the family offre explodes in volume and range

    Electric SUVs are dominating expectations, with ever-greater ranges. In fact, some models can cover as much as 700 km at really attractive prices.

    Porsche Macan Electric grey. Credit: Porsche
    Porsche Macan Electric grey. Credit: Porsche

    • Skoda opens the ball with the Elroq, which claims 573 km WLTP from just €33,430. This spacious crossover is based on the MEB platform, and is a more affordable sibling of Volkswagen’s ID.4.

    • Mini Aceman brings British fun to the compact segment, with an estimated entry price of around €34,000, a range of around 400 km WLTP and an electric motor producing around 180 bhp.

    • On the Chinese side, of course, there will be plenty of new models: BYD and its Atto 2 and Sealion 7, among others, but also Zeekr and its premium 7X, are aiming for unbeatable value for money.

    • Crossover = adventure, so Suzuki eVitara, co-developed with Toyota, will see the light of day in 2026 and will target urban adventurers with a minimum range of 450 km.

    • At the top end of the range, Germany’s Mercedes will be deploying a veritable armada with the electric GLC EQ and GLA, expected from early 2026. They will boast a range of over 550 km, between 200 and 300 bhp depending on the version, and an ultra-fast 400 kW recharging capacity.

    • Hyundai Ioniq 9 (7 seats, 600+ km) and Mitsubishi compact SUV (on Nissan platform) complete the Japanese offer.

    • Next year’s absolute star? Perhaps it’s the 100% electric Range Rover: over 700 km WLTP, up to 1,000 bhp and still luxurious materials and comfort. Pricing will be in the region of €150,000.

    • But watch out, Porsche is responding with the electric Cayenne, which can also be equipped with an electric motor producing more than 1,000 bhp and achieving a 0-100mph time of 3s according to tests carried out by the German manufacturer. True to the brand’s philosophy, it will combine luxury and sportiness.

    These electric behemoths meet the needs of French families, where SUVs account for 50% of new car registrations.

    Hatchbacks and station wagons: premium electrics for long journeys

    Electric saloons are making their mark for professionals and long-distance drivers looking for comfort and efficiency at every level.

    Audi A6 e-tron Avant 100% electric luxury estate Credit: Audi
    Audi A6 e-tron Avant 100% electric luxury estate Credit: Audi

    • The electric Mercedes CLA Shooting Brake is aiming for a range record of almost 791 km WLTP, supported by an ultra-aerodynamic design (Cx less than 0.23) and the integration of new-generation Hyperscreen technology, offering a panoramic and customisable digital experience, according to the manufacturer.

    • Still in Germany, BMW and its new-generation iX3 promise up to 800 km of range thanks to the latest-generation batteries, more than 300 bhp and ultra-fast 400 kW recharging.

    • Next year, Audi will launch the A6 e-tron, based on the PPE platform. It will offer a range of around 700 km, combined with an engine that can exceed 400 bhp and a top-of-the-range cabin featuring the XXL Virtual Cockpit, designed for long journeys and premium comfort.

    • The Hyundai Ioniq 3 is a premium compact aimed at the top end of the range, with a more accessible price tag, a range of around 500 km, a 200 bhp engine and refined interior architecture inspired by Hyundai’s ‘Living Space’ concepts.

    • The Volvo ES90, a large, refined Swedish saloon, is aimed at the premium family, with a range approaching 600 km, power of up to 350 bhp depending on the version and a minimalist Scandinavian interior combining natural materials and on-board Google technologies.

    • The Kia EV4 completes the Korean range with a range of around 625 km, an angular design inspired by the EV4 concept, powertrains ranging from 170 to 230 bhp, and an aggressive price positioning to compete with European electric saloons.

    These models, with their solid batteries and OTA software, are turning motorways into conquered territory, just as France is rolling out its network of ultra-fast charging points.

    Sports cars and hypercars: electric excitement without compromise

    Electricity is making its presence felt among enthusiasts. Like every year, the leading manufacturers are making a splash with their eagerly-awaited releases.

    • One of the great things to look forward to in 2026 in the automotive world is the arrival of the first hypercar from one of, if not the most iconic manufacturers in automotive history. Ferrari has announced that 2026 will see the launch of its first 100% electric supercar, the Elletrica. The performance? More than 1,000 bhp, 0 to 100 km/h in less than 2 seconds. It will feature F1-inspired active aerodynamics and an innovative thermal management system. Of course, its design is faithful to the Ferrari idiom, and its price is expected to be well over €500,000.

    • For its part, Alpine is relaunching the electric A110, which is light (1,200 kg), agile and purely French. With an engine delivering around 300 bhp, a 0 to 100 km/h time of less than 4 seconds, a range of around 400 km WLTP and an ultra-agile chassis.

    Market context: why 2026 changes everything

    This offensive comes at an ideal time. In France, BEVs are approaching 25% of the monthly market, supported by subsidies (€4,000-7,000 bonus) and a network of 100,000 public charging points. The Netherlands is leading the way with 40% BEV, thanks to a dense network and stable incentives – a model for Europe. Faced with competition from China (BYD, MG, Zeekr), Europeans are reacting with aggressive pricing and sovereign technology (French gigafactories). The result: electric vehicles will increase from 20% to 35% of sales by 2026, boosted by the gradual end of pure combustion engines in 2035.

    These new products are not just a catalogue: they embody accessible, high-performance and integrated sustainable mobility. For professionals and private customers alike, 2026 marks the end of excuses, with a plethora of choices aligned with climate and economic challenges. ECO MOTORS NEWS will be following these launches closely, with test drives to back them up.

  • BYD SEALION 5 DM-i: hybrid family SUV

    BYD SEALION 5 DM-i: hybrid family SUV

    A new plug-in hybrid SUV is arriving on the market with a clear ambition. BYD wants to appeal to families looking for greater efficiency and versatility. The SEALION 5 DM-i combines space, technology and sobriety with an attractive launch offer.

    BYD SEALION 5 DM-i profile view, hybrid family SUV
    Side view of the BYD SEALION 5 DM-i, combining style and habitability for families. (Credit: BYD)

    An SUV designed for modern families

    The launch of the SEALION 5 DM-i marks an important milestone for BYD, as the brand aims to offer a credible alternative to conventional combustion-powered models. Thanks to its optimised architecture and long wheelbase, it offers remarkable interior space that is precisely what families want.

    In addition, Super Hybrid technology with DM aims to reduce daily expenditure while ensuring a high level of autonomy. This approach combines comfort, practicality and low running costs. In addition, the vehicle is based on the Blade battery and the Xiaoyun petrol engine, two key elements in BYD’s technological offering. These innovations are accompanied by modern features such as NFC access via smartphone and the Vehicle-to-Load function, which can power external devices. These features make the model even more attractive to drivers looking for versatility.

    An exterior design that combines style and utility

    The SEALION 5 DM-i boasts an assertive silhouette that combines clean lines and muscular surfaces. Its front end stands out thanks to the full LED headlamps and a sculpted grille that visually widens the vehicle. This styling choice gives the car a dynamic presence without compromising its overall sobriety.

    Next, the flanks feature sleek lower panels and a contrasting D-pillar. This approach creates a floating roof effect that adds a more premium feel. At the rear, the light strip runs across the entire width, reinforcing the SUV’s modern identity. This light signature, combined with the integrated spoiler, improves aerodynamics while providing an elegant finish. Finally, the generous dimensions ensure that the interior volume is among the best in the segment.

    BYD SEALION 5 DM-i close-up, detailed exterior design
    Close-up of the BYD SEALION 5 DM-i, revealing the design details and meticulous finish of the hybrid SUV (Credit: BYD)

    A cabin inspired by nature

    Inside, the SEALION 5 DM-i features flowing lines and a light atmosphere. The two central screens structure the dashboard and enhance ergonomics. In addition, the 12.8-inch interface features a comprehensive infotainment system with voice commands, integrated connectivity and OTA updates. This technological approach makes for intuitive everyday use.

    What’s more, three-finger gestures make it easy to adjust heating or ventilation. This ergonomic choice improves safety by reducing distractions. On-board space is also generous, allowing five adults to travel in comfort. The boot offers 463 litres, and the modular design means that the car can be folded 40/60 to give a total of 1,410 litres. The Design trim adds a motorised tailgate to make loading easier. Last but not least, the standard V2L function opens up new uses, particularly when out and about, by powering appliances of up to 3.3 kW.

    Super Hybrid technology

    The DM-i system is based on intelligent management that favours electric driving. The petrol engine mainly powers the battery and the electric motor, ensuring that the car behaves like a 100% electric vehicle. As a result, the smoothness of the drive remains constant, even on long journeys. When power demand increases, the system can operate in parallel. This flexibility ensures a smooth transition between the two modes. With up to 86 km of electric range, the SEALION 5 DM-i can drastically reduce fuel consumption. What’s more, combined fuel consumption can be as low as 2.1 litres/100 km, a major advantage for cost-conscious drivers. The total range exceeds 1,000 km, allowing long journeys to be made without constraint.

    BYD interior, dashboard and touchscreen
    BYD SEALION 5 DM-i dashboard with touchscreen and voice commands for a connected experience. (Credit: BYD)

    Two finishes to suit different needs

    The Comfort trim level uses a 12.96 kWh battery offering up to 62 km of electric range. It accelerates from 0 to 100 km/h in 7.7 seconds and reaches a top speed of 170 km/h. This version is aimed at users looking for a balance between price, efficiency and versatility.

    Secondly, the Design trim level features an 18.3 kWh battery for an electric range of 86 km. Despite slightly different acceleration, it retains the same top speed. This version adds more advanced comfort and safety features. In both cases, the total power of 156 kW ensures smooth performance in all situations.

    Enhanced safety

    The SEALION 5 DM-i places safety at the heart of its comprehensive ADAS suite. As a result, the driver benefits from advanced assistance features such as lane keeping, blind spot detection and collision warning. The model also includes seven airbags and i-Size compatible ISOFIX mountings. This system is designed to protect families in all conditions. Finally, each trim level offers generous equipment. The Comfort version includes 18-inch wheels, LED headlights, electric seats and a full multimedia screen. The Design version adds premium technologies such as a 360° camera and wireless charger.

    BYD, hybrid family SUV
    Top view of the BYD SEALION 5 DM-i, highlighting its compact design and elegant roof (Credit: BYD)

    An attractive retail offering

    BYD is offering the SEALION 5 DM-i from €30,990 in Comfort trim and €33,990 in Design trim. However, an introductory offer reduces these prices to €29,990 and €31,990 respectively. Leasing packages start at €329 per month, depending on the configuration chosen. Thanks to this positioning, the model is a competitive alternative to traditional combustion-powered SUVs.

  • The hybrid minivan designed for families and road-trips: Toyota unveils the Sienna 2026

    The hybrid minivan designed for families and road-trips: Toyota unveils the Sienna 2026

    On 25 November 2025 in Toronto, Toyota Canada officially presented the new generation of the Sienna. More than just a simple restyling, the Japanese brand intends to evolve this hybrid minivan to meet the needs of active families and road-trip enthusiasts.

    The Sienna 2026 was unveiled at an event organised by Toyota Canada. This launch comes as Toyota seeks to establish the Sienna as the benchmark hybrid minivan on the North American market, by enhancing its technologies, fuel efficiency and modularity to satisfy active families and drivers with a passion for road-trips.

    A hybrid powertrain that focuses on balance

    Contrary to some expectations, Toyota is still not going 100% electric on the 2026 Sienna. Instead, it retains its ‘full hybrid’ powertrain, with a petrol engine coupled to two electric motors, for a combined output of some 245 bhp. The e-CVT transmission still offers a choice between front-wheel drive and all-wheel drive. For this type of vehicle, it’s an unusual little extra that will make all the difference. Another positive point is its range, with an estimated range of over 1,000 km under normal driving conditions, no less. In the press release announcing this release, the manufacturer emphasised the balance between power, energy efficiency and versatility. An ideal mix for both city and road use.

    A redesigned cabin for greater comfort and modularity

    Inside, Toyota has reworked the interior with more refined materials and a layout designed with family life in mind. The maximum passenger capacity now extends to 8, with flexible configurations. For example, drivers will be able to install ‘captain’ seats (independent individual seats) in the second row. The driver’s seat can now be adjusted electrically, and the air conditioning is multi-zone, perfect for long journeys.

    These changes are not confined to comfort, as the Sienna is also evolving technologically. The next version will feature a main touchscreen integrated into the dashboard, which will integrate the ‘Toyota Multimedia’ system, compatible with Apple CarPlay and Android Auto. In addition, although these are details, the 2026 Sienna will feature wireless charging for smartphones, a power-assisted tailgate and a self-dimming rear-view mirror with integrated garage door opener.

    Assertive exterior styling

    Where this new hybrid minivan stands out from its competitors is clearly in its exterior appearance. At first glance, there’s no mistaking it: the Sienna is far from resembling conventional minivans. It now has more sculpted lines and a pronounced grille, in keeping with Toyota’s TNGA styling philosophy, which, as you will recall, is the Japanese brand’s modular platform that can accommodate small vehicles (city cars) right up to MPVs. The design of this minivan is more dynamic.

    Who is this new Sienna made for?

    The Sienna is in the top-of-the-range hybrid minivan segment, alongside the Kia Carnival Hybrid and the Honda Odyssey. With this model, Toyota is primarily targeting large families, regular long-distance travellers and those who don’t want to sacrifice anything in terms of comfort or technology. Toyota intends to confirm that, on the North American market, the Sienna is a benchmark in terms of hybrid minivans, and who knows, maybe one day it will make a comeback in Europe.

    What better way to illustrate the brand’s commitment than with Robert Tsang, Vice President of Toyota Canada, who spoke at the unveiling of this future release:

    “There’s a Sienna ready to help every Canadian live their best life. A promise of adventure, safety and everyday efficiency, while keeping an eye on the planet.