Category: News

Audi is preparing the A2 e-tron, a small 100% electric model due to arrive in 2026. It is a compact heir to the Audi A2, which disappeared more than twenty years ago. The car has been seen testing in the Alps and at the Nürburgring, confirming its advanced development.

Despite the camouflage, the silhouette stands out clearly and hints at an elegant, modern design. The car will be the electric gateway to the Audi range, under the Q4 e-tron, and will gradually replace the A1 and Q2.

Silhouette and historical inspiration

The future A2 e-tron adopts a single-volume silhouette, inspired by the AI:ME concept presented in 2019. Its proportions are also reminiscent of the small A2 of the 2000s, with a rounded roof, short bonnet and relatively high roofline. This combination provides both improved aerodynamics and generous interior space for its size. The car retains the futuristic spirit of its predecessor while adopting modern lines that fit in with the current range. Rounded corners, a straight stern and a long wheelbase guarantee comfort and practical volume for an urban and suburban vehicle.

Exterior design and technical details

The prototype reveals pixel-effect headlamps, continuous rear lights and a full but structured grille. The overall lines of the car are harmonious and accentuate its elegant profile, while respecting Audi’s recent codes. The shape of the vehicle reduces fuel consumption and optimises range, while certain high-tech elements, such as the LED lights separated from the main headlights, are reminiscent of the Q4 and Q6 e-tron models. Even under camouflage, certain details, such as the rear drum brakes, reveal the use of the MEB platform.

The A2 e-tron will be based on the Volkswagen Group’s MEB modular platform, already used by the ID.3, the Q4 e-tron and the Cupra Born. It should offer a single rear-engined version with 231 bhp, another with 326 bhp inspired by the ID.3 GTX and, potentially, a two-engined version with 335 bhp. The target battery is 79 kWh net, offering a range of around 600 km. Rapid recharging will enable the battery to go from 10% to 80% in less than 30 minutes. This technical base ensures reliability, controlled costs and compatibility with existing infrastructures.

Market positioning

Audi is positioning this compact car as an entry-level premium model, below the Q4 e-tron. It will replace the ageing A1 and Q2, offering an alternative to small urban SUVs such as the Volvo EX30 and Smart #1. With a length of around 4.25 m, the compact car will be more generous than the A1, while retaining a practical size for city driving. The car will enable Audi to offer accessible electric mobility without sacrificing style or quality.

Production will take place in Ingolstadt, Germany. Official presentation is expected during 2026, with marketing to follow. The prototypes seen on the road and on the racetrack confirm that the design has been finalised. The spy shots show a vehicle that is close to series production, suggesting a launch without any major surprises. This will enable Audi to anticipate market needs and adjust production to demand.

A car for a specific segment

According to Audi CEO Gernot Döllner, the A2 e-tron will target a specific customer base looking for a premium entry-level car. The brand is leaving city cars to other Group subsidiaries, such as Volkswagen and Skoda. The emphasis is on perceived quality, ease of use and range rather than low price. This strategy enables Audi to position itself in a particular segment while responding to the growing demand for practical, urban electric vehicles.

Audi is betting on a discreet but significant return of the A2, this time in an electric version. As a result, the compact car should offer an ideal compromise between practicality, design and technology. In addition, future announcements will confirm its official name, final engines and exact market positioning. Finally, for fans of the brand, this A2 e-tron promises to combine nostalgia and modernity in an urban, premium model.

While the electromobility sector continues to become increasingly competitive, more niche brands are struggling to make their mark. Such is the case of Turkish carmaker TOGG. So, to make a splash, the brand presented its brand new model to President Recep Tayyip Erdoğan at an official ceremony.

The high-profile event took place in Istanbul on 13 September 2025, at the Dolmabahçe Palace. Recep Tayyip Erdoğan, a fervent supporter of the TOGG project since its inception, was handed the keys to a T10F model. The latter, adorned with a red presidential plaque, is a 100% electric fastback designed and assembled in Turkey.

In front of the cameras and government representatives, the Head of State hailed “a historic step for national industry”.

This handover of the vehicle immediately sparked a flood of comment in the Turkish and international press: would Erdoğan now be driving exclusively in this national, electric vehicle? Nothing has been confirmed to date. But several clues suggest that this will be the case:

• At the official handover to Erdoğan, the T10F was held at Dolmabahçe Palace, a highly symbolic venue used for important state announcements.
• The event was covered by the public media (TRT, Anadolu Agency) and relayed by presidential communications, a rare occurrence for a simple industrial launch.
• In the official images, the car bears a red presidential plate with the golden 16-star emblem, usually reserved for vehicles in the motorcade.

All these clues suggest that this new version from the Turkish manufacturer is not just an industrial gift, but a vehicle destined to feature in the presidential fleet.

A vehicle full of promise

The vehicle in question, the TOGG T10F, is fitted with a 52.4 kWh battery with a range of 335 km in its standard version or 88.5 kWh for a range of 623 km in its long-range version. It takes 28 minutes to go from 20% to 80% battery. As for the powertrain, here too the Turkish brand is giving its customers a choice. The engine is the same for both the standard and long-range versions: 160 kW (218 bhp) for a 0 to 100 time of 7.2 seconds and a top speed of 172 km/h. And when you think of an electric car, you think of speed and responsiveness. That’s why the T10F is available in a sports version (AWD). Equipped with the same battery as the long-range version, its 320 kW motor develops 435 bhp and accelerates to 100 km/h in 4.4 seconds.

In terms of equipment, it has nothing to envy of its internationally-renowned counterparts: sleek, futuristic design, an interior featuring a large panoramic touchscreen, a locally-developed operating system and full connectivity. Features that have earned the brand five stars in Euro NCAP tests. The brand is delighted with this certification, which is a sign of seriousness, placing the saloon in the big league alongside European and Asian manufacturers.

The T10F has been available for pre-order in Turkey and Germany since the end of last month, with prices starting at €34,300 for the standard version and around €50,000 for the top-of-the-range version.

TOGG, betting on industrial independence

Founded in 2018 at the instigation of the Turkish government, TOGG (Türkiye’nin Otomobili Girişim Grubu) was created by a consortium of several major national industrial groups, including Anadolu Group and Turkcell. The stated aim is very clear: to create a brand capable of competing with Tesla, BYD and Renault, while promoting “Made in Türkiye”.

And to remain true to its ambitions, in 2022 the manufacturer inaugurated its ultra-modern plant at Gemlik, where the T10X and now the T10F models are produced.

In the space of just a few years, TOGG has become a symbol of national pride, because the brand does not limit itself to car production. It innovates in the fields of EV batteries, recharging infrastructure and digital software for its vehicles. This diversity of technological activities has enabled the company to position itself as a regional industrial and technological hub.

Politics as ambassador

Inevitably, for a national brand, what better ambassador than its ultra-mediatised president? President Recep Tayyip Erdoğan, 71, confided his pride and joy to a crowd of journalists after taking the car for a spin to check out the little toy on offer.

Presenting a vehicle in this very solemn setting demonstrates the President’s commitment to his country’s industries. Turkey’s head of communications, Burhanettin Duran, was also on hand, and Erdoğan’s reaction was not long in coming. He took to his Twitter account to add another layer of communication.

He’s not the first political leader to show off an electric vehicle in public. In France, Emmanuel Macron recently received the new DS N°8 Présidentielle. This is a unique example made available to the Presidency before the commercial launch.

These are major communication initiatives that highlight national innovations, in this case a locally-built vehicle. The aim is not only to enable these companies to compete with the world leaders, but also to enable the public to discover mobility solutions in the run-up to the European restrictions that will come into force in 2035.

EQUIP AUTO Paris has long been a meeting place for the automotive aftermarket and traditional mechanical innovations, but this year is different. The shift is clear: electric mobility is taking centre stage, to say the least. Between battery technologies, high-voltage maintenance and connected tools, the 2025 edition represents the advance of low-carbon mobility.

50 years of a benchmark show

Created in 1975, EQUIP AUTO brings together all the players in the automotive ecosystem. It includes manufacturers, equipment suppliers, distributors, repairers and start-ups. Held every two years, the event has evolved with the times to keep pace with changes in the market. It is now regarded as a major player in developments in the automotive world.

For its 2025 edition, synonymous with its fiftieth anniversary, the show is expecting 100,000 professionals and will be bringing together 1,400 exhibitors and brands over an area of more than 100,000 m². The programme includes eight themed villages. These include energy management, retrofitting, connectivity and the rebuilding and recycling of parts. This is a first.

2025: an electric edition

As the official programme clearly shows, this year it’s electrified mobility that’s dominating the debates. From energy converters and charging stations to thermal management systems and diagnostic software for electric vehicles, electromobility technologies are everywhere.

According to the organisers, more than 60% of the exhibitors at this year’s show will be presenting solutions related to electrified mobility. This is a record since the show’s inception. Major equipment manufacturers such as Valeo, Bosch and Mahle are also present, symbolising the significant changes taking place in the vehicle fleet.

Valeo, symbol of an industry in transition

Among the most prominent French exhibitors was Valeo, automotive supplier and leader in the aftermarket. The group was awarded the EQUIP AUTO 2025 Grand Prix International de l’Innovation Automobile for its remanufactured DQ250 dual wet clutch, intended for more than five million vehicles on the road in Europe.

At the same time, Valeo is presenting technical solutions directly linked to electromobility: thermal management systems for batteries and electric motors, as well as Ineez intelligent charging tools. The company is also focusing on training and technical support by setting up training platforms for technicians working on high-voltage vehicles.

A sector that is reinventing itself

As well as technology, the entire automotive world is being reinvented. And automatically, players in the industry have to adapt, and fast. With the reduction in the number of mechanical parts, the almost ubiquitous use of digital technology and the rise of on-board software, traditional business models are being redefined.

Some of the aftermarket SMEs present at the show are changing direction, such as SUSTAINera, a subsidiary of Stellantis, which has moved into battery reconditioning, Lormauto, which specialises in automotive retrofitting, Gruau for electric commercial vehicles, and LM Mobilité for light mobility.

EQUIP AUTO has become the spotlight for this industry. The industry is seeking to stabilise itself in this period of perpetual change.

A showcase for French expertise

This year’s show also highlights the national ecosystem. With stands from Verkor, Forsee Power and Stellantis, among others, France is well represented. It is showing that it intends to be a major industrial player in the transition to electricity.

Through this high-profile event, our French manufacturers want to prove that the European momentum in terms of low-carbon mobility is no longer limited to Germany.

A course that is becoming clear

The fiftieth anniversary of EQUIP AUTO confirms a trend: the automotive industry is now organised around electric vehicles. Major equipment manufacturers and young innovative companies are all converging towards a common goal. To make mobility cleaner, more connected and more sustainable.

Fifty years after its creation, EQUIP AUTO Paris bears witness to an industry undergoing a complete overhaul.

Since its inception, Maserati has captivated GT enthusiasts with a blend of elegance and power. Today, the GranTurismo Folgore continues this tradition while introducing electrification. This 2+2 coupé offers a balance of performance, design, and technology.

Breathtaking design

The GranTurismo Folgore immediately catches the eye. Measuring 4.96 metres in length with sculpted haunches, it asserts its presence. The elongated bonnet and the Italian “cofango” create an elegant, athletic silhouette. Its large grille, adorned with the Trident, reflects its heritage while asserting its identity. The headlights, subtler than those of the previous generation, do not detract from the overall appeal. Maserati has opted for subtlety over excess, yet the Folgore remains striking, especially in Emozione Blue, one of twenty-three available colours.

At the rear, the tail rises gracefully, the proportions are well balanced, and the flowing lines are naturally attractive. The Folgore appears in motion even when stationary, a rare trait in this segment. Inside, however, the effect is somewhat tempered. Materials are generally of good quality, although some plastics, notably on the doors, are shared with other brands’ models. Nevertheless, the seats provide notable comfort and enveloping support, even for larger occupants.

Technology inspired by Formula E

The GranTurismo Folgore is a fully electric GT and Maserati’s first of its kind. It is powered by a 92.5 kWh T-Bone battery, strategically positioned to lower the centre of gravity and optimise balance. Three permanent magnet motors – one at the front and two at the rear – deliver 761 horsepower and 1,350 Nm of torque. This setup allows all-wheel drive and effective torque vectoring, providing excellent handling despite a weight of 2.60 tonnes.

The 0–100 km/h sprint takes just 2.7 seconds, while 0–200 km/h is achieved in 8.8 seconds. Maserati has included a Corsa mode, offering pure rear-wheel drive for enthusiasts. The 800 V system enables rapid charging, reaching 20–80% in just 18 minutes on a compatible charger. With a real-world range of around 400 km, the Folgore is suitable for daily use while maintaining a sporty character.

Impressive road behaviour

On the road, the Folgore demonstrates a dynamic setup with optimised weight distribution and a chassis combining aluminium and magnesium, enhancing rigidity and agility. Acceleration is rapid, and stability remains controlled even on demanding routes. The brake pedal has a characteristic feel typical of powerful electric vehicles, while still providing effective deceleration.

The interior ergonomics feature a central console with gearbox selection buttons and controls positioned around the steering wheel. Its 12.3-inch digital cockpit provides key driving information, complemented by a digital Maserati watch. The overall layout combines a modern presentation with a grand touring focus.

The Maserati sensory experience

While the Folgore impresses with its performance, it also maintains a strong visual and acoustic identity. Designers have incorporated a sound signature inspired by Maserati V8s, allowing the electric model to retain an emotional character. The interior showcases Italian craftsmanship, with full-grain leather, bespoke finishes, and refined details. Each vehicle can be personalised through the Fuoriserie programme, from brake calipers to body-coloured accents, enhancing the sense of exclusivity.

Electrification has not diminished the driving experience. On the contrary, the Folgore combines sporty sensations with long-distance comfort, a balance that is rare in this segment. Rear passengers also benefit from adequate space, making this GT practical for extended journeys.

Surprising prices for an electric supercar

The GranTurismo Folgore starts at €199,950, positioning it mid-range within the Maserati lineup. It is exempt from the ecological tax, unlike the V6 petrol models, making it competitively priced. However, options can quickly increase the total cost, particularly for 400 V fast-charging compatibility and premium comfort or audio features. Compared to competitors such as the Porsche Taycan Turbo, the Folgore stands out for its Italian style and exclusivity, though its range remains lower.

The Maserati GranTurismo Folgore combines technical and stylistic achievements. Its performance, chassis design, and overall aesthetics demonstrate the brand’s aim to merge sportiness with electrification. Some aspects of interior ergonomics and finishing could still be refined, but the model exemplifies Maserati’s transition to an electric offering within the luxury GT segment.

The project promised to revolutionise regional aviation with a Franco-French hybrid aircraft.Today, VoltAero, founded by Jean Botti, is fighting for survival. Placed under judicial reorganisation on 7 October, it urgently needs €2 million to avoid collapse. Between unfulfilled promises, absent investors, and the sudden withdrawal of its industrial partner ACI, the pioneer of low-carbon aviation faces its most critical hours.

A rising star of French aerospace in peril

Founded in 2017 in Rochefort, VoltAero had everything to represent the future of light hybrid aviation. Its Cassio 330, a five-seater combining electric and conventional engines, was set to be the first series-produced aircraft in France. The company inaugurated its brand-new assembly plant in November 2024, aiming to produce up to 150 aircraft per year from 2026. The order book was already full, with over 250 pre-orders. Yet, the start-up suddenly faced insolvency at the end of September after ACI Groupe, its main industrial investor, went into judicial reorganisation.

ACI’s withdrawal, a shockwave

At the Paris Air Show in June, VoltAero and ACI Groupe announced a strategic partnership and ACI’s upcoming 10% stake in the capital. This €10 million investment was supposed to secure the start-up’s cash flow. But three months later, ACI itself went into administration, freezing all commitments. “The capital entry was supposed to be finalised at the end of the month, which would have ensured business continuity,” regrets Jean Botti. This reversal triggered a domino effect, plunging VoltAero into crisis. “We are collateral victims of an absurd situation,” the founder said.

Safran, a partner but not a saviour

To stay afloat, VoltAero turned to its partner Safran, whose engines equip its planes. However, the aerospace giant refused to invest. On BFM Business, CEO Olivier Andriès expressed being “touched” by the situation but stressed that Safran is “not an investor but an industrial partner.” This stance left Jean Botti frustrated. “We helped Safran develop its electric engine in 2021,” he emphasised, highlighting a lack of solidarity in French industry.

Public support, but a private gap

Despite private investors’ caution, VoltAero has benefited from public backing. The French government invested €5.6 million via the France 2030 plan, and the Nouvelle-Aquitaine region provided over €10 million, half in grants. These funds financed research and industrialisation of the Cassio 330. Yet they cannot fill the cash gap left by ACI’s withdrawal. Jean Botti points to a broader issue: “In France, private investors prefer AI, which requires less capital and offers quicker returns.”

A plane ready to fly, a technology already proven

The Cassio 330 is not a concept. It has been flying since 2020 and has logged over 25,000 kilometres in tests. Its hybrid technology is patented, and early results impressed the public at the Paris Air Show. VoltAero also planned assembly lines in Malaysia and the United States. The American distributor Altisky was to sell the Cassio, manage after-sales, and help build a facility in Tennessee. In parallel, an agreement with Malaysia’s SEDC Energy provided for a second Asian production site.

One month to avoid a crash

Today, the founder is racing against time. The judicial reorganisation opens a six-month observation period, but Jean Botti believes he has only a month to find a solution. Priority: convince SEDC Energy to increase its stake to compensate for ACI’s withdrawal. Other investors are being approached. “The designs are ready, the factory is ready. All we need is funding to start production,” he insists.

A symbolic battle for French industry

Beyond VoltAero, the entire French decarbonised aerospace sector is on edge. The company symbolised local innovation capable of competing internationally. Its failure would reflect an industry still dependent on large groups and financial arbitrage. “Some talk, some fly. I have a plane that flies,” declares Jean Botti, determined to save his project. VoltAero will present a recovery plan by the end of October. The outcome will determine whether French hybrid aviation can still take off or if its wings will break on the tarmac of industrial disengagement.

The Chinese automaker BYD is planning to establish its third European factory in Spain, according to sources close to the matter cited by Reuters. Spain is reportedly the favourite compared to other European candidates.

Strategic location

According to Reuters, this future factory would complement those already planned in Hungary and Turkey, and aligns with the Chinese giant’s aim to establish a long-term production presence in Europe. The goal behind this strategy is clear: as in Brazil, BYD wants to manufacture vehicles locally for the European market, reducing additional costs, avoiding customs barriers, and adapting to European regulatory requirements.

Why Spain?

While BYD considered other countries such as Germany, a source close to the matter, along with BYD’s national director for Spain and Portugal, Alberto De Aza, recently explained to Reuters why Spain would be an ideal location for BYD’s expansion in Europe.

• Spain has a qualified workforce of similar quality, but production costs are significantly lower than in France or Germany.
• The country already has an efficient logistics network, with ports and infrastructure enabling rapid distribution across Europe and worldwide.
• Since 2020, Spain has implemented an industrial policy supported by a €5 billion investment plan, according to Reuters, to attract electric mobility manufacturers.
• Spain and China have established strong diplomatic relations. Last year, Spain abstained in an EU vote on tariffs for Chinese-made electric vehicles.
• Most importantly, Spain’s energy is becoming increasingly “clean”, thanks to significant growth in solar and wind power.

All these factors make Spain a serious contender for BYD’s next European base.

A well-oiled global expansion strategy

For over two years, BYD has been accelerating its global expansion. This includes Europe, where the company has a clear ambition: producing locally to strengthen its market share.

Currently, Spain is under discussion, but BYD is already building a factory in Szeged, Hungary, which is set to begin production in 2026, and another factory will open in Turkey next year.

BYD’s European presence is guided by several objectives: reducing import costs, design and delivery times, transportation risks, currency fluctuations, and trade barriers, especially amid stricter regulations and greater pressure in Europe. Establishing a base in Europe allows BYD to adapt more quickly to European standards and requirements.

Reuters reports that BYD aims for the majority of its vehicles sold in Europe to be locally produced within three years.

Growth to dominate

Since its founding in 2003, the Chinese brand has grown exponentially. BYD has been selling vehicles in Europe since 2020. The figures speak for themselves, showing the company’s spectacular growth on the continent.

• IEuropean sales have surged by 280% in the first eight months of 2025.
• In April 2025, BYD even surpassed Tesla in European sales of 100% electric cars (7,231 units versus 7,165 according to JATO Dynamics).
• In 2024, the brand sold nearly 57,000 vehicles in Europe, representing about 2.8% market share in the electric category.
• In August 2025, EU registrations nearly tripled year-on-year, reaching over 9,000 units in a single month.

These figures demonstrate how BYD could play a key role in Europe’s transition to fully electric vehicles by 2035.

Another challenge for European automakers

The arrival of this third factory would strengthen BYD’s presence against European giants already under pressure. Producing locally could also intensify competition in the SUV and family car segments. Indeed, the Chinese brand offers high-quality cars at highly competitive prices, while European brands struggle to provide affordable models.

By establishing a base in Spain, BYD sends a strong signal to manufacturers, policymakers, and Europeans. This move shows the company’s long-term commitment to the European market. It remains to be seen whether European authorities will welcome this news given the current challenging trade environment.

Mercedes-Benz is striking back with its new Vision Iconic concept car — a vehicle that blends heritage with cutting-edge technology. Inspired by the Roaring Twenties and classic Mercedes models, this electric coupé unveils a bold, futuristic design identity. From its monumental grille to its Art Deco-inspired interior, the Vision Iconic perfectly embodies the brand’s new era of luxury design.

A tribute to the legends of the past

With its long bonnet and flowing lines, the Vision Iconic evokes the Mercedes icons of the 1960s, particularly the W108 and W111. Its vast illuminated vertical grille replaces metal with glass and LEDs, creating a bold new signature. The emblematic star perched at the tip of the bonnet enhances its aura of power and prestige. Slim headlamps positioned at the upper corners complete the lighting signature, while the soft curves and smooth surfaces reinforce its elegant, sculptural presence.

Integrated cutting-edge technologies

Beneath its retro styling, the Vision Iconic conceals a host of impressive innovations. The car is fully electric, and its photovoltaic paint captures solar energy to deliver up to 12,000 extra kilometres of range each year.

Covering 11 square metres, its solar-active surface continues generating power even when the car is stationary. These high-efficiency cells supplement the electric battery, significantly extending range and promoting energy autonomy. This breakthrough marks a new milestone toward sustainable, self-sufficient mobility — seamlessly blending innovation with timeless aesthetics.

The neuromorphic computer, inspired by the architecture of the human brain, optimises Level 4/5 autonomous driving while cutting computational energy use by up to 90%. The electric steering system powers all four wheels, enhancing agility and comfort, particularly during low-speed manoeuvres and parking.

Mercedes-Benz then leverages neuromorphic computing to improve the recognition of traffic signs, lanes and other road users. This next-generation technology accelerates data processing and drastically reduces energy consumption. It also makes autonomous driving more dependable in poor visibility, while anticipating the movements of surrounding vehicles and pedestrians.

A luxurious neo-retro design

Inside, Mercedes-Benz reinterprets the Art Deco spirit with exquisite refinement. The four-spoke steering wheel encases the iconic star within a crystal sphere, while the “Zeppelin” dashboard elegantly blends analogue gauges with digital displays. A continuous front bench seat, upholstered in deep blue velvet, offers lounge-like comfort for both driver and passenger. Door panels adorned with mother-of-pearl and brass inlays fuse traditional craftsmanship with modern innovation, creating an atmosphere that is both elegant and immersive.

On the outside, the Vision Iconic stirs emotion through light. The illuminated grille and radiant star become interactive design elements, while ultra-slim headlights underline its sculptural presence. The glossy black paintwork enhances the car’s curves and pays tribute to the Art Deco aesthetic. Its imposing front end and graceful fastback silhouette echo legendary models such as the 300 SL — while boldly projecting Mercedes-Benz design into the future.

A new type of mobility

With Level 4 autonomous driving, the driver’s role is evolving. On the motorway, they can relax, watch videos, or immerse themselves in the cabin’s advanced sound and lighting experience. Upon arrival, the automatic parking system takes care of the vehicle, transforming the interior into a living room on wheels and offering a completely new vision of motoring.

To complement the showcar, Mercedes-Benz unveiled a capsule collection of six outfits for men and women. Dark blue tones with silver-gold accents echo the vehicle’s interior, while geometric patterns draw inspiration from Art Deco. This collaboration between automotive design and fashion highlights the cultural and aesthetic influence of the Vision Iconic.

A concept for the future

Although not intended for immediate production, the Vision Iconic strongly shapes the design of Mercedes’ future top-tier electric cars, including the restyled S-Class. It bridges classic heritage and cutting-edge innovation, potentially rivaling luxury brands such as Rolls-Royce. The concept allows Mercedes-Benz to test bold ideas and anticipate the expectations of discerning customers.

With the Vision Iconic, Mercedes-Benz demonstrates its commitment to merging timeless style, advanced technology, and a luxurious user experience. The book ICONIC DESIGN captures this vision, showing how the brand is redefining its aesthetic and technological codes. Straddling a glorious past and an electric future, the Vision Iconic embodies creative freedom and modern luxury.

Chinese giant BYD has just reached a historic milestone. With the launch of its 14 millionth new-energy vehicle, the company presents a ground-breaking model in Brazil. This is a super hybrid compatible with biofuels. Designed specifically for the local market, the vehicle combines technological innovation and an ecological vision adapted to the country’s resources.

A technological breakthrough designed for Brazil

At a ceremony held in Camaçari, Bahia, BYD inaugurated the final assembly line for the SONG PRO. This is the first model to incorporate this hybrid technology, which runs on petrol and ethanol. The choice of ethanol is not insignificant: this biofuel is one of the pillars of Brazil’s energy policy. Thanks to close collaboration between Chinese and Brazilian engineers, the 1.5-litre engine in the Super Hybrid version has been specially adapted to handle all petrol and ethanol blends. This guarantees both performance and fuel efficiency.

SONG PRO COP30, a green alliance

To mark this breakthrough, BYD has unveiled a special edition of the vehicle: the SONG PRO COP30. Thirty examples will be offered at the next United Nations Climate Change Conference, COP30, scheduled to take place in Brazil. The first model, rolled off the production line in the presence of President Luiz Inácio Lula da Silva, symbolises the meeting of Chinese innovation and Brazilian environmental ambition.

A strategic plant undergoing rapid expansion

BYD’s new factory in Camaçari represents a major investment. Built in just fifteen months, it already employs more than 1,500 people. Currently capable of producing 150,000 vehicles a year, it will reach 300,000 units in its second phase. BYD Chairman Wang Chuanfu has confirmed that further investment will be made to double this capacity even further, to 600,000 vehicles a year. This will make it the largest electric vehicle plant in Latin America. It is also the group’s largest facility outside Asia.

China-Brazil cooperation

For Wang Chuanfu, this innovation goes beyond the industrial framework: it illustrates sustainable cooperation between two countries committed to clean mobility. “This is not just a technological breakthrough, but an ecological solution designed for Brazil”, he said. Stella Li, the Group’s Executive Vice President, emphasised BYD’s long-term vision: to support the local economy, create skilled jobs and strengthen Brazil’s technical skills.

Ethanol, driving the energy transition

Tyler Li, CEO of BYD Brazil, emphasises the central role of ethanol. By integrating this biofuel into the DM-i technology, the manufacturer is making the most of the country’s renewable energy matrix. This approach makes it possible to reduce emissions while offering a high-performance vehicle adapted to local habits. It also confirms Brazil’s place as a major player in global sustainable mobility.

A global ambition

BYD is thus consolidating its presence in Latin America, where demand for electrified vehicles is growing rapidly. Already number one on the Chinese market, the company masters its entire production chain: batteries, electric motors and control systems. In Brazil, it has a network of more than 200 dealers in all the major cities, with the aim of reaching 250 in the near future.

With this biofuel-powered super hybrid, BYD confirms its ability to innovate in line with local realities. The company combines cutting-edge technology, economic development and respect for the environment. By choosing Brazil to unveil this world first, it is banking on a country rich in renewable resources and industrial potential. This launch undoubtedly marks a turning point in energy cooperation between China and South America, paving the way for a new era of clean, accessible mobility.

Toyota is preparing a revolution in the world of Japanese automotive luxury. At the Japan Mobility Show 2025, the brand will unveil an exceptional concept: a Century ‘One of One’ SUV coupé. This unique project embodies the carmaker’s new ambition to push back the boundaries of automotive refinement. It also redefines Century’s place as a showcase of Japanese prestige, up against Rolls-Royce and Bentley.

Toyota’ s bold vision for this concept is to combine the timeless elegance of the Century limousine with the modernity of an SUV coupé. The muscular yet fluid silhouette expresses a clear break with the traditional codes of Japanese luxury.

An intriguing ‘One of One’ concept

Presented as a unique creation, the Century Coupé immediately stands out for its imposing looks and sculpted lines. Perched on large wheels, it looks more like a crossover than a traditional saloon. Its profile without a central pillar and its sliding doors, unprecedented on a model of this standing, reflect the pursuit of a design that is both futuristic and functional.
The golden Phoenix, the historic emblem of the Century lineage, sits proudly at the centre of a refined radiator grille. This visual signature, combined with the absence of a rear window, gives the concept a mysterious, almost sculptural dimension. Toyota has not confirmed the nature of its powertrain. But, several clues suggest that a combustion or hybrid engine could be lurking under the bonnet.

A new era for the Century brand

Since 1967, the Century has been the embodiment of Japanese automotive excellence. Long reserved for the country’s dignitaries and leaders, it was recently transformed into an SUV before adopting this bold coupé silhouette. This change of direction symbolises Toyota’s desire to make Century a brand in its own right, positioned above Lexus in the group’s hierarchy.

Here, Japanese designers are asserting the expression of “incomparable” luxury. The term “One of One” evokes not just a unique piece, but a philosophy: that of creating the incomparable. The concept is as much a stylistic achievement as it is a statement of Century’s identity.

A cabin designed as a mobile living room

While the images are still mysterious, certain details are already intriguing. The driving position could be central, reminiscent of some iconic supercars. The rectangular steering wheel is more reminiscent of an aircraft control than a traditional steering wheel. As for the interior, it promises to be spacious and modular, with sliding seats and a wider doorway thanks to the inverted doors.

Toyota seems intent on offering an on-board experience worthy of a living room on wheels. Comfort, discretion and personalisation remain the watchwords of this concept, which takes the notion of Japanese hospitality, or omotenashi, a step further.

The symbol of Japanese luxury

With the unveiling of this Century coupé, Toyota is confirming its ability to rival the leading European brands. The sleek design, noble materials and innovative bodywork reflect a unique expertise. The silhouette, both tall and elegant, combines the stature of an SUV with the finesse of a grand touring coupé.

More than just a styling exercise, this concept heralds a clear strategy: to extend the Century brand beyond Japan. Already marketed in China as an SUV, the label could soon be targeting other international markets, reinforcing the carmaker’s global prestige.

A cultural and industrial revolution

With Century, Toyota is introducing a new definition of luxury. Rather than reproducing Western codes, the group celebrates Japanese sophistication based on sobriety, perfection of detail and rarity. This ‘One of One’ is not about excess, but about the exceptional.
Akio Toyoda, Chairman of the group, wants to make Century the symbol of uncompromising luxury, while Lexus will pursue a more experimental and international path. This division of roles reflects a clear ambition: to promote Japanese expertise in all the top-of-the-range segments.

Pending the official revelation

The Toyota Century Coupé will make its world debut at the end of the month, at the Japan Mobility Show 2025. In the meantime, its performance and potential market launch remain a mystery.
One thing is certain: with this ‘One of One’ concept, Toyota is once again proving its ability to surprise, innovate and reinvent Japanese luxury. This exceptional coupé could well mark a historic turning point in the Century saga, paving the way for a new era of automotive refinement.

The Lexus LS saloon, a symbol of discreet luxury for over thirty years, seems to be drawing to a close. But the Japanese brand is surprising once again. It has unveiled a daring concept: a six-wheeled electric MPV.

This radical initiative completely transforms the traditional vision of the LS. Akio Toyoda, President of Toyota Motor Corporation, insists: “Everyone is serious about this. This is no mere styling exercise, but a project that has been matured with precision and ambition.

From saloon to luxury space

The Lexus LS – long synonymous with Luxury Sedan – has been reinvented as Luxury Space. This change illustrates a radically new philosophy: luxury is no longer measured solely by speed or prestige, but by space and comfort. The concept on show has a futuristic MPV-style body, with three rows of seats and six wheels. Compared with the Lexus LM, it impresses with its mass, long wheelbase and short overhangs. The angular lines and clean surfaces are reminiscent of a spaceship. Vertical LED headlamps, an illuminated rear spoiler and imposing wheel rims underline its experimental character. This design goes beyond mere aesthetics: it serves a practical and conceptual purpose.

Six wheels for comfort and stability

The idea of a third axle is not insignificant. Lexus is seeking to improve weight distribution, stability and comfort. The interior, designed as a living room on wheels, offers six adjustable seats, adjustable ambient lighting and a typically Japanese Zen atmosphere. Silent running and smooth driving, emblematic values of the brand, remain priorities. In this way, the LS is no longer just a vehicle, it becomes a mobile living space, where travelling is a sensory experience. This approach illustrates how Lexus now interprets luxury: less spectacular, more immersive and personalised.

Electrical innovation and technical challenges

The concept is based on 100% electric propulsion, in line with market expectations and space constraints. The electric motors ensure optimum weight distribution and maximum habitability. However, the road to production is still strewn with obstacles. Integrating a third axle into an electric architecture is complex, as is certification for road driving. In addition, the engineers have to guarantee safety, comfort and performance despite the unusual configuration. Toyoda stresses that the team is working with seriousness and determination, and that the project could become a reality if all the technical challenges are overcome.

Bold design and futuristic influences

Its square silhouette and flat roofline reinforce the impression of a living room on wheels. The electric sliding door on the passenger side provides easy access to the spacious cabin. The vertical front lights and rear LED strips reinforce the vehicle’s spectacular, recognisable character. Inspiration also comes from the lunar rovers: the wheel layout and biomimicry enhance stability and manoeuvrability. Even fans of futuristic technology will be seduced by this approach, which combines visual innovation with interior ergonomics. Lexus turns every journey into an experience, where technology serves comfort and enjoyment rather than raw performance.

Strategic positioning

This LS concept illustrates Lexus’ strategy to redefine Japanese luxury. While the Century continues to embody classic ultra-luxury, the six-wheeled LS explores new dimensions. The brand aims to appeal to consumers who value space, comfort and innovation, responding to the new expectations of the premium market. This approach also allows Lexus to reinforce its distinction from Toyota, while consolidating its reputation as a bold innovator. If produced, it could become the most original vehicle ever designed by the brand, redefining the luxury MPV segment.

The Japan Mobility Show 2025, a decisive moment

The LS concept will be presented at the Japan Mobility Show 2025, alongside the Century SUV coupé. This event promises to mark a turning point for the Japanese group, revealing an unprecedented vision of luxury. The future six-wheeled LS poses a central question: is it an artistic daring or an imminent industrial revolution? Lexus seems convinced that the concept can be integrated into serious production, and Toyoda assures us that the company is ready to take up the challenge. The coming months will tell whether the futuristic MPV will become a tangible reality or remain a fascinating styling exercise.