Category: News

Unveiled in March 2026, the SAIC Z7 (also known as the Shangjie Z7) is a new electric saloon developed by SAIC Motor in collaboration with Huawei. With a design strongly reminiscent of the Porsche Taycan and a much more affordable price tag, this model aims to make its mark against the new Chinese leaders in the segment, starting with the Xiaomi SU7.

A new electric saloon resulting from the collaboration between SAIC and Huawei

The SAIC Z7 is the result of a close partnership between SAIC Motor and Huawei. The model forms part of the Harmony Intelligent Mobility Alliance (HIMA) ecosystem, a technology platform that enables the Chinese telecommunications giant to integrate its software solutions and driver-assistance systems into various electric vehicles.

Positioned in the premium electric saloon category, the Z7 features a highly dynamic fastback silhouette. With an estimated length of around 5 metres, the model boasts proportions similar to those of the large sports saloons on the market.

The aim is clear: to offer a vehicle that is technologically advanced, high-performing and visually appealing, whilst remaining significantly more affordable than the European models with which it is often compared.

A design heavily inspired by the Porsche Taycan

This was probably the feature that attracted the most attention during the vehicle’s unveiling. The SAIC Z7 does indeed incorporate numerous design cues reminiscent of the Porsche Taycan.

It stands out thanks to its very low body, sloping roofline and four-door coupé silhouette. Another detail reminiscent of a Porsche is the fact that the headlights are slightly bulged out from the rest of the bonnet. These features give the car a distinctly sporty look, and above all, an attitude and style similar to the iconic Taycan.

The model also incorporates several modern design features, such as semi-flush door handles and a roof-mounted LiDAR sensor for driver-assistance systems. At the rear, the Z7 features a light strip spanning the full width of the vehicle, dubbed the ‘Galaxy tail light’.

A shooting brake variant, named the Z7T, was also unveiled. This more family-oriented version prioritises interior space and boot capacity whilst retaining the model’s sporty styling.

A high-tech electric saloon

The SAIC Z7 places particular emphasis on in-car technology. The vehicle is built on Huawei’s software platform and features a digital cockpit based on HarmonyOS.

The interior features a central screen that can be angled towards the driver, as well as a dedicated screen for the front passenger. A dedicated area on the dashboard also allows passengers to display personalised items such as figurines or decorative accessories.

In terms of driver assistance, the Z7 is expected to feature the Huawei Qiankun ADS system, combined with a LiDAR sensor and several advanced sensors for autonomous driving and driver assistance functions.

The chassis also features Huawei Tuling technology, combined with a sophisticated suspension system comprising a double wishbone setup at the front and a multi-link setup at the rear.

A record range for the segment

From a technical perspective, the SAIC Z7 is based on an 800-volt electric architecture, designed to enhance performance and charging speed. According to initial reports, several configurations are expected to be available.

Customers will be able to choose between two battery packs (81 and 100 kWh) and two drivetrains (rear-wheel drive and all-wheel drive), a basic yet essential feature for this segment.

When it comes to the battery, this is where the Chinese brand takes pride (and rightly so), as it claims that its electric saloon achieves a maximum range of 905 km according to the Chinese reference cycle (CLTP). Under the European cycle (WLTP), the range would be around 770 km. But why then is it being compared with the Xiaomi SU7? Simply because, for two vehicles in the same segment, the Z7 outperforms its counterpart by… 3 kilometres of range.

A direct rival to the Xiaomi SU7

The prices of the various versions of the SAIC Z7 are not yet known. According to industry estimates, it is expected to go on sale in China at a price ranging from 220,000 to 280,000 yuan, or €27,000–€35,000.

A particularly aggressive pricing strategy compared to models such as the Porsche Taycan, which costs well over €100,000, but also compared to the Xiaomi SU7, which is already establishing itself as one of the new benchmarks in the Chinese market and starts at around 229,900 yuan (approximately €28,150).

Pre-orders for the SAIC Z7 will open on 23 March 2026 in China, whilst the final images and official prices will be unveiled on 31 March 2026. The first deliveries are scheduled for the second quarter of 2026.

On 12 March 2026, Japanese car manufacturer Honda Motor Co. announced that it was abandoning the development of several electric models intended for the North American market. This decision could result in extraordinary losses of up to 570 billion yen for the 2025–2026 financial year, a situation the group has not faced for several decades.

Honda is reviewing its electric vehicle strategy

On 12 March 2026, Honda Motor Co. issued a statement that sent shockwaves through the automotive industry. The company had decided to cancel the development and launch of several all-electric models in the 0 Series, which had originally been planned for the North American market.

The projects in question include three models from the upcoming 0 Series: the Honda 0 SUV, the Honda 0 Saloon and the Acura RSX. These vehicles were due to be manufactured in the United States and sold primarily in North America. Although they were due to be launched in 2026, these cars will never even reach the production stage.

A slowdown in electricity demand in North America, but that’s not all

Honda Motor Co.’s decision to discontinue several models in the 0 Series is primarily due to a slowdown in demand for electric vehicles in North America. In its press release, the company explicitly cites market conditions that have proved less favourable than anticipated, prompting it to reassess certain investments related to electrification.

Yet it was in this very region that Honda had planned to accelerate its transition to electric vehicles. But the reality of the market is quite different: indeed, since President Trump returned to power, the 100% electric vehicle market has not been faring very well. This is undoubtedly due to the abolition of the $7,500 federal tax credit from September 2025, but also to the administration’s introduction of a 25% tariff from January 2026. As a result, EV sales in the United States have fallen by around a third in the space of a year, according to several estimates.

Furthermore, Honda also highlights in its press release that consumer expectations are changing significantly in certain markets, particularly in China. The manufacturer explains that “the perceived value of a vehicle no longer rests solely on physical characteristics, such as fuel efficiency or interior space, but increasingly on software features capable of constantly evolving through updates and the personalisation of services”. This market transformation has prompted the group to rethink its technological priorities and investments.

Up to 570 billion yen in exceptional losses

The figures cited in Honda’s statement reflect the difficult situation the company finds itself in. Honda says it expects to incur up to 570 billion yen in exceptional losses – equivalent to around 3.6 billion euros – for the financial year ending 31 March 2026.

These losses will be recognised in the fourth fiscal quarter, covering the period from January to March 2026. The group also states that the cumulative expenditure and losses associated with these projects could reach 2.5 trillion yen over several financial years.

According to several financial analysts, this situation could lead to the group’s first annual loss since 1957, a particularly rare occurrence in the history of the legendary Japanese car manufacturer.

Managers take responsibility

In light of this situation, and in addition to cancelling production of three of their fully electric vehicles, the group’s executives have announced symbolic measures.

CEO Toshihiro Mibe and Executive Vice-President and Chief Financial Officer Noriya Kaihara have decided to voluntarily reduce their remuneration by 30% for a period of three months.

In the statement, the two executives acknowledge the need to respond swiftly to market developments and to adapt the group’s industrial strategy.

A strategic shift towards hybrid solutions

In response to the cancellation of these projects, Honda has announced a broader reorientation of its electrification strategy. The manufacturer explains that it intends to adopt a more flexible investment strategy in the allocation of its resources in order to better adapt to changing global demand. It is in this press release that we learn the brand will be strengthening its focus on hybrid technologies, for which demand remains strong in several markets.

In this regard, it is expected that the factories due to produce Honda EVs – such as those in Ohio, for example – will need to switch their CR-V BEV production lines to CR-V e:PHEV as soon as possible in 2026.

This strategic reorganisation is intended to enable Honda to respond more effectively to changes in the automotive market, pending the presentation of a new industrial roadmap, which is expected to be unveiled after 1 April 2026, once the financial year has ended (31 March, as a reminder).

A strong signal and a future to watch

By scrapping several models from its upcoming 0 Series, the Japanese manufacturer is sending a strong signal by choosing to scale back its all-electric ambitions in regions that are less enthusiastic about the move. Honda’s worrying financial situation must therefore be relieved of additional costs.

The strategy that Honda is set to unveil in the coming months will therefore be closely scrutinised by the entire automotive industry.

From 19 to 22 March 2026, the city of Nice will host the first edition of Nice Boating Tomorrow, an international exhibition entirely dedicated to sustainable boating. Over four days, industry professionals, manufacturers, organisations and the general public will gather at the Port of Nice to discover the technologies and innovations that could shape the future of recreational boating.

A context that is driving the boating industry to reinvent itself

Nice Boating Tomorrow is taking place against a backdrop of profound change in the maritime sector. From the decarbonisation of ships and technological innovations to new forms of maritime transport and the protection of ecosystems, the entire boating industry is now being driven to evolve. The aim of the exhibition is therefore to bring together all stakeholders in the sector to showcase solutions that could shape a more sustainable future for shipping.

The choice of Nice as the host city for this exhibition is no coincidence. Located at the heart of the Mediterranean and boasting a dynamic maritime ecosystem (an accessible port, the “Territoire d’Industrie” designation for 2023–2027, and support for start-ups), the city offers the ideal setting for hosting this type of event. With its port, international appeal and environmental commitments, Nice aims to become a benchmark for initiatives related to sustainable yachting in the Mediterranean.

A new international event for sustainable boating

From Thursday 19 March 2026 until Sunday 22 March 2026, Nice Boating Tomorrow will take place at the Port of Nice, on Quai Amiral Infernet. Organised by Grand Pavois Organisation (GPO), a leading player in the boating industry for over 50 years, this new show is positioned as the first international event entirely dedicated to sustainable boating, with the ambition of becoming a global benchmark in this field. 

Spanning four days, the event will bring together professionals from the maritime sector, manufacturers, start-ups, institutions and sailing enthusiasts around a shared goal: to devise and build a more environmentally friendly model for recreational boating. Indeed, the significance of this exhibition becomes clear when one considers that recreational boating accounts for 10% of CO₂ emissions in the Mediterranean Sea 

An event combining exhibitions, sea trials and conferences

Throughout this innovative event, visitors will be able to explore nearly 100 exhibitors and around 50 boats on display in the water, showcasing the latest innovations shaping the future of recreational boating. The show will offer a fun way to learn more about this, as visitors will be able to attend demonstrations and sea trials, allowing them to test certain technologies and new models directly in their natural environment. 

Alongside the trade fair, an international forum will be held on 19 and 20 March at the OcéaNice conference centre. Industry representatives, experts, institutions and researchers will discuss several key issues for the future of the boating industry, including:

• the decarbonisation of ships
• new energy solutions
• sustainable ports
• or the use of artificial intelligence in recreational boating. 

Innovation and the green transition at the heart of the exhibition

Nice Boating Tomorrow will place particular emphasis on technologies designed to reduce the environmental impact of recreational boating. Among the innovations expected to be showcased are:

• electric or solar-powered boats,
• hydrogen propulsion systems,
• hybrid sailing boats,
• low-carbon marine equipment,
• or recycled materials for the maritime industry. 

The aim of the show is to demonstrate that the boating industry’s green transition is already underway and that it is underpinned by a comprehensive ecosystem of technological, industrial and environmental innovations.

Nice, Europe’s new showcase for sustainable boating

Through this event, the city of Nice aims to become a new hub for sustainable boating in the Mediterranean. The boat show, meanwhile, forms part of a wider initiative led by the city and various institutional stakeholders to strengthen the maritime economy whilst addressing the environmental challenges associated with the use of the oceans.

Nice Boating Tomorrow aims to lay the foundations for a new maritime ecosystem that is more sustainable, innovative and focused on the future of recreational boating. The organisers are expecting 15,000 visitors over the course of the event.

The Volkswagen Group has taken another step forward in its China strategy. The first vehicle developed in partnership with XPeng, the ID.UNYX 08, has just rolled off the production lines in Hefei. This marks a significant milestone for the German manufacturer, which is seeking to strengthen its presence in the world’s largest car market in the face of growing competition from local brands.

The first Volkswagen–XPeng model produced in Hefei

On 13 March 2026, the Volkswagen Group announced the start of series production of the ID.UNYX 08, the first vehicle developed jointly with the Chinese manufacturer XPeng. The model is assembled at the Hefei plant, operated by Volkswagen Anhui, which is set to become the German group’s main hub for the development of its ambitions in China.

The vehicle was developed in around 24 months, a particularly short timeframe for the automotive industry. This rapid development process illustrates the German manufacturer’s determination to keep pace with the Chinese market, often referred to as ‘China speed’.

That is why the Volkswagen Group and XPeng have been working together since the summer of 2023. As a reminder, Volkswagen had announced a long-term technology partnership agreement with XPeng, accompanied by an investment of around $700 million to acquire a 4.99% stake in the Chinese manufacturer. This development on 13 March 2026 marks a strategic turning point for the German group, which is seeking to combine its industrial expertise with the technological and software capabilities of Chinese manufacturers.

The ID.UNYX 08, a high-tech electric SUV… exclusively for the Chinese market

At the heart of this announcement is the ID.UNYX 08, an electric SUV designed specifically for the Chinese market. The model will not be sold in Europe, reflecting Volkswagen’s commitment to developing products designed from the outset for Chinese customers – ‘in China, for China’.

The vehicle features several locally developed technologies. These include an 800-volt electrical architecture, which enables ultra-fast charging – a feature that has become essential for Chinese motorists. The ID.UNYX 08 also features an advanced Level 2 driver assistance system (ADAS), as well as over-the-air (OTA) software updates that enable the vehicle’s functionality to be enhanced throughout its lifecycle.

According to Ralf Brandstätter, President and CEO of Volkswagen Group China, “this model embodies the brand’s traditional values of safety, quality, driving comfort and sustainability, whilst incorporating the digital technologies expected by Chinese customers”.

China, the Volkswagen Group’s largest market

China remains the Volkswagen Group’s largest market today. In 2025, the manufacturer delivered around 2.7 million vehicles there, accounting for nearly a third of its global sales. Naturally, with the emergence of numerous local manufacturers over the past few years, this dominant position is now under threat, particularly in the electric vehicle segment.

Brands such as BYD, Geely and NIO have gained a significant lead in the fields of in-car software, connectivity and electrification.

The ‘in China, for China’ strategy

Indeed, in response to these new trends, Volkswagen has launched its ‘in China, for China’ strategy, which involves developing an increasing proportion of its vehicles directly in China and specifically for the Chinese market.

Historically, the group’s models were designed in Europe and then adapted locally through Chinese joint ventures. Now, China is becoming a genuine centre for the design and development of some of the group’s future electric vehicles. “Our ‘In China, for China’ strategy is bearing fruit. With the ID.UNYX 08, we are launching the Group’s largest commercial offensive in the field of electromobility in China,” said Ralf Brandstätter.

This strategy is underpinned in particular by the establishment of the Volkswagen Group China Technology Company (VCTC) in Hefei, a research and development centre described as the group’s most comprehensive facility outside Germany. It brings together software development, platform engineering, vehicle testing and prototyping activities, enabling the design of a complete vehicle in China, from the development phase right through to production.

Volkswagen is also developing new technical architectures tailored to the Chinese market. These include the China Electronic Architecture (CEA), designed in collaboration with XPeng. This ‘software-led’ electronic architecture is expected to enable development speeds up to 30% faster and cost reductions of up to 40% compared with current solutions.

The group is also working on the China Main Platform (CMP), a platform designed for compact electric vehicles, which also aims to cut costs by around 40% in order to remain competitive against Chinese manufacturers.

Regain the initiative in the world’s largest car market

With this strategy, Volkswagen aims to consolidate its position in a market that has become extremely competitive. The group has set itself the target of selling around 4 million vehicles a year in China by 2030, whilst generating a corresponding operating profit of around €3 billion.

The launch of the ID.UNYX 08 therefore represents much more than just the arrival of a new model in the range. It symbolises the transformation of the German manufacturer, which is now adapting to the Chinese automotive industry. The group has announced that more than 20 electrified vehicles will also be launched before the end of this year.

In the space of a few days at the beginning of March 2026, Ford announced a series of improvements for three of its electric models: the Puma Gen-E, the Explorer and the Capri. On the agenda: greater range, new technologies and technical optimisations designed to make these vehicles more competitive, without any significant price increases. A series of announcements that illustrate the American manufacturer’s desire to strengthen the credibility of its electric range in Europe.

Puma Gen-E: the electric volume car gains in range

Let’s start with the American brand’s best-selling model in Europe in 2025: the Puma Gen-E, the 100% electric version of Ford’s urban crossover. It’s a strategic vehicle that Ford obviously doesn’t want to leave on the sidelines: “The interest we’ve seen in our Puma and Puma Gen-E across Europe is proof that we’ve found the right formula,” says Christian Weingaertner, Managing Director, Passenger Cars, Ford of Europe.

With this update, Ford is announcing a range of over 417 km, compared with 376 km for the previous version of the Puma Gen-E, thanks to optimisation of the battery and energy management. This is a significant improvement for a model that is aimed primarily at the small urban SUV segment, where range remains a key criterion for buyers.

The manufacturer is also introducing BlueCruise, its assisted driving system that allows hands-free driving on certain stretches of motorway, as long as the driver keeps his or her eyes on the road. Hitherto reserved for more upmarket models, this is the first time the system has been available on a vehicle in the small crossover segment. And as an added bonus for music fans, the manufacturer has announced that the B&O Premium Audio system has been improved and is now even more powerful than before.

Electric Explorer: greater efficiency and technology

The Ford Explorer Electric, recently launched on the European market, is also benefiting from technical improvements. Among the changes announced for this 100% electric family SUV is the introduction of a new 58 kWh LFP battery for Standard Range versions, replacing the previous 52 kWh battery. This change increases the range, which is now up to 444 kilometres according to the WLTP cycle. The 79 kWh Explorer RWD Extended Range version offers a range of up to 602 km.

This new battery uses lithium iron phosphate (LFP) chemistry, renowned for its durability and resistance to recharging cycles, even though it requires slightly less rapid recharging power. On the Explorer Standard Range, maximum DC power has been reduced from around 145 kW to 110 kW, bringing the recharge time from 10% to 80% to around 28 minutes, compared with around 25 minutes previously.

At the same time, Ford is also introducing a number of software and technological improvements. The SYNC Move system, controlled via the central screen, benefits from optimised navigation capable of planning journeys by taking into account recharge stops and remaining range. Driving aids have also been upgraded, with a more precise adaptive cruise control system, improved lane-keeping management and new motorway assistance functions.

Capri electric: more range for the SUV coupé

The electric Ford Capri, recently unveiled as a modern interpretation of the famous 1970s coupé, also benefits from these technical developments. The Capri is based on the same platform as the Explorer, and like the Explorer, the entry-level versions now adopt the 58 kWh LFP battery, which provides a WLTP range of up to 464 kilometres. Extended Range versions are still equipped with the larger 77 kWh battery, offering a range of up to 627 km WLTP depending on configuration.

The motor has also been improved. The Capri Standard Range benefits from an improved electric motor, with power increased to 140 kW (190 bhp) 7 and torque to 350 Nm.

Ford is also taking advantage of this update to enhance the model’s equipment. As with the Explorer, the Capri’s digital environment has been upgraded, with the SYNC Move multimedia system controlled via a 14.6-inch sliding touchscreen, as well as a number of adjustments to driving aids and on-board connectivity. The changes to the Capri mainly concern the optimisation of technologies already on board. The manufacturer is also offering the Capri Collection Pack, a finish inspired by the model’s heritage that adds a number of specific design elements and reinforces the more emotional positioning of this electric SUV coupé.

A strategy to strengthen Ford’s electric credentials

These announcements are part of a wider strategy by the American manufacturer in Europe. Rather than churning out new models, Ford seems to be focusing on gradually improving its existing electric vehicles to make them more competitive.

The three models concerned occupy key positions in the manufacturer’s range:

• Puma Gen-E, designed to generate volume in the small SUV segment.
• Explorer, positioned as a technological family SUV.
• Capri, which plays more of an image role with its SUV coupé design.

This strategy enables Ford to cover several major segments of the European electric market, in the face of increasingly intense competition.

On Thursday 12 March 2026, the BMW Group presented its financial results for 2025 at its annual conference. In a complex global automotive environment, the Bavarian manufacturer has managed to maintain solid profitability. With growth in electric sales and preparations for the next generation of “Neue Klasse” models, BMW has confirmed its transformation strategy for the years ahead.

Overall stable sales in 2025

In 2025, the BMW Group delivered more than 2.45 million vehicles worldwide, all brands combined, including BMW, MINI and Rolls-Royce. This volume remains broadly stable compared with the previous year, confirming the manufacturer’s ability to maintain sales despite market uncertainties.

In financial terms, the Group posted sales of 133.5 billion euros over the full year. Profit before tax (EBT) came to 10.2 billion euros, with an EBT margin of 7.7%, a level once again identical to that seen in 2024. Net profit was more than 7 billion euros.

According to Walter Mertl, the Group’s Chief Financial Officer, these results demonstrate the effectiveness of the strategy implemented in recent years, combining financial discipline and diversification of the product offering.

Electric vehicles continue to grow in sales

The energy transition is also continuing at BMW. In 2025, the manufacturer sold 442,056 100% electric vehicles, a significant increase on previous years.

These models now account for 17.9% of the Group’s worldwide sales. Including plug-in hybrids, electrified vehicles sold more than 642,000 units over the year. And electrified vehicles are enjoying particularly strong momentum in Europe, where almost 40% of the Group’s sales are of electrified vehicles.

For Oliver Zipse, Chairman of the BMW Group Management Board, this increase confirms the relevance of the manufacturer’s strategy of ‘technological openness’, which consists of offering several types of engine to adapt to the different realities of world markets.

An increasingly complex automotive environment

Despite these solid results, 2025 was not without its challenges for the Bavarian group. International trade tensions, regulatory changes and increased competition in certain markets, notably China, have weighed on the economic environment of the automotive sector.

The Chinese market, in particular, remains a major strategic challenge for premium carmakers. But the rise of local brands in the electric segment is increasing competitive pressure.

Against this backdrop, BMW expects a slightly lower level of profitability in 2026, with an automotive operating margin of between 4% and 6%.

The Neue Klasse, the next stage in the transformation

In addition to the financial results, the annual conference was also an opportunity for the group to reaffirm its long-term vision. BMW’s next technological milestone will be the Neue Klasse, a new generation of electric vehicles that will gradually transform the company’s range.

This dedicated platform promises major advances in energy efficiency, autonomy and software performance. It should also make it possible to reduce production costs and increase the competitiveness of the Group’s future electric models and even those already released, such as the IX3, to name but one.

A strategy of continuity in a changing sector

The Group continues to invest in electrification, software and new platforms, while maintaining a varied range of powertrains to meet the needs of different markets around the world.

For the Bavarian carmaker, 2025 looks set to be a year of consolidation, before the arrival of a new generation of vehicles that could mark a major step in the transition to electric vehicles.

The recent rise in oil prices, fuelled by geopolitical tensions in the Middle East, is beginning to be felt in many parts of the world. In Los Angeles, the price of petrol has passed the symbolic mark of 5.29 dollars a gallon (3.8 litres), an increase of 45 cents in just 15 days. Brent crude is trading at around $105 a barrel. In France, too, prices are on the rise, and this could well lead to an increase in the number of EVs on the road.

Soaring fuel prices speed up the transition to electric vehicles

In the United States, and California in particular, the first effects could already be visible this month. A AAA survey revealed that 77% of respondents said that saving money on petrol was their main motivation for buying an electric vehicle. A figure that clearly illustrates the unexpected role of fuel in driving the transition.

Sam Abuelsamid, automotive analyst at the telemetry agency, said: “The last time we saw oil prices above $100 a barrel was in early 2022, and that’s when we saw electric vehicle sales really start to pick up in the US”, before adding: “We’re likely to see an increase in the adoption of electric vehicles and in particular the adoption of hybrids”.

This trend is confirmed by Brian Maas, President of the California New Car Dealers Assn. Interviewed by the Los Angeles Times, he predicted that enthusiasm for electric vehicles will rise again throughout California if oil prices don’t fall. “If previous spikes in gas prices are any indication, you tend to see interest in more fuel-efficient vehicles,” he said.

And what about France?

In France, the trend is similar, with prices rising significantly between 1 and 11 March 2026: diesel rose from €1.721 per litre to around €1.95, SP95-E10 from €1.723 to €1.85, and SP98 from €1.829 to €1.93. This increase is due to a combination of the rise in the price of Brent crude oil ($105-110), geopolitical tensions in Iran and the EEC tax of 16 to 17 centimes per litre since January 2026.

And the least we can say is that this increase does not please the French. On social networks, they are not hesitating to raise their voices with the keyword #BalanceTonPlein. Now viral, particularly on X, motorists are sharing their bills or their exasperation at the increase in fuel prices.

But will this change anything for the car market? We can’t say for sure, but what we do know is that the price of petrol is an argument that could tip the balance. In fact, according to a Driveco study carried out with Harris Interactive at the end of 2025, around 20% of French people are considering an electric vehicle for their next purchase. For 42% of them, the reason is the difference in running costs between a combustion and an electric vehicle.

In conclusion, it would not be surprising to see sales of electric vehicles rise over the next few months, due to the geopolitical conflicts around the world that are impacting on French people’s wallets.

Buying patterns that could change

Soaring fuel prices are not just a source of frustration. It could also influence purchasing decisions. When the cost of running an internal combustion vehicle rises sharply, electric and hybrid vehicles naturally become more attractive. If oil prices remain high over the coming months, this dynamic could become even more pronounced, both in the United States and in France.

On Wednesday 11 March 2026, Porsche held its annual press conference to present its financial results for 2025 and detail its strategy for the years ahead. The German manufacturer acknowledged that it had been through one of the most difficult years in its recent history. With declining sales, a sharp fall in profits and a strategic reorientation of the brand, 2025 clearly marks a turning point for Porsche, which is now trying to revive its momentum while continuing its transition to electric vehicles. Almost simultaneously, on the eve of this conference, Porsche presented its new zero-emission model: the Porsche Cayenne S Electric.

2025 results down sharply

The figures unveiled this morning show a real slowdown. In 2025, Porsche generated sales of €36.27 billion, compared with €40.1 billion in 2024, a fall of around 9.5%. But it is above all profitability that has collapsed. Operating profit (EBIT) fell to 410 million euros, compared with 5.64 billion euros the previous year, a spectacular drop of 92.7%. The operating margin, usually very high at Porsche, fell to 1.1%, compared with 14.1% in 2024, while net profit was €310 million, down 91.4%.

In terms of volumes, Porsche delivered 279,449 vehicles in 2025, down 10.1% on the previous year. However, 100% electric models accounted for 22.2% of deliveries, in line with the brand’s initial target of 20-22%.

A number of factors

According to the manufacturer’s management, a large part of the fall in profitability stems from charges estimated at €3.9 billion. These include €2.4 billion linked to a strategic reorientation of the range, €700 million of depreciation on batteries and €700 million of impact linked to customs duties in the United States since the return of President Trump’s “America First” policy.

The slowdown in the Chinese market also weighed heavily. In this key market for premium manufacturers, Porsche sales fell by 26%. This is not an isolated decline for the brand; BMW (-12.5%) and Mercedes (-19%) have also been affected. Added to this are the additional costs associated with the transition to electric vehicles, particularly the Porsche Taycan and Porsche Macan Electric, as well as the significant investment in software development carried out with the Volkswagen Group via the Cariad subsidiary.

“Global challenges and the company’s new direction have had an impact on the 2025 result,” summarised CFO Jochen Breckner at the conference.

A strategy to turn things around

Faced with this situation, Porsche’s new CEO, Michael Leiters, has presented a strategic plan based on three pillars: ‘Leaner, Faster, More Desirable’. The first pillar, Leaner, aims to make the company leaner by reducing fixed costs, which means that Porsche plans to cut around 1,900 jobs by 2029.

The second pillar, Faster, is designed to speed up development cycles and concentrate resources on the models that are most important to the brand. Five vehicles now form the core of the product strategy: the Porsche 911, the Porsche Cayenne, the Porsche Macan, the Porsche Taycan and the Porsche 718.

Finally, the More Desirable theme is intended to reinforce the brand’s emotional image. Porsche wants to continue to focus on personalisation and exclusivity in order to maintain its top-of-the-range positioning, even with potentially lower volumes. “We are repositioning Porsche in an integral way, more efficient, faster and with even more attractive products,” said Michael Leiters.

Electricity remains at the heart of the strategy

Despite the difficulties encountered in 2025, Porsche is not giving up on electrification. For 2026, the manufacturer is forecasting sales of between 35 and 36 billion euros, with an operating margin that could rise to between 5.5% and 7.5%. The proportion of 100% electric vehicles should remain between 20 and 25% of sales, proof that the energy transition is continuing.

A new electric Cayenne unveiled the day before

Electricity never stops for Porsche. On the eve of this annual conference, the German manufacturer presented a new version of its zero-emission SUV: the Porsche Cayenne S Electric. This version completes the Cayenne’s electric range by positioning itself in the middle of the range, between the entry-level Cayenne Electric and the Cayenne Turbo Electric.

 

Like the other versions of the SUV, this model is based on the Premium Platform Electric (PPE), an 800-volt architecture developed jointly with Audi. The Cayenne S Electric has a power output of 400 kW (544 bhp), which can be increased to 490 kW (666 bhp) with Launch Control, thanks to its dual powertrain and all-wheel drive. Acceleration is faithful to the brand’s sporting DNA, with a 0-100 kph time of 3.8 seconds and a top speed of 250 kph.

In terms of range and recharging performance, it’s convincing on paper, with the brand announcing a 113 kWh high-voltage battery, giving a range of up to 653 km WLTP. Thanks to the 800 V architecture, recharging power can reach 400 kW at a rapid charging point, taking the battery from 10% to 80% in around 16 minutes.

With this new model, Porsche is seeking to expand its electric range in the premium SUV segment, a strategic market for the brand. The response to the launch of the Cayenne Electric at the end of 2025 shows that Porsche is meeting its customers’ expectations,” explained Matthias Becker, Head of Sales and Marketing.

A rebound after 2025?

Despite complicated financial results, Porsche’s management is confident about the future. The year 2025 is presented as a low point in the brand’s transformation cycle, with a rebound expected in the coming years.

Starting this year, Porsche hopes to gradually return to the level of profitability for which it is renowned in the automotive industry, and to maintain its status as a benchmark in the premium segment.

At the presentation of its new FutuREady strategic plan on 10 March 2026, Renault did more than just announce its industrial ambitions for the end of the decade. The French manufacturer also unveiled an unexpected concept car: the Renault R-Space Lab. More a rolling laboratory (hence the name) than a production vehicle, it is designed to explore what Renault calls “cars for living”. Behind this experimental approach lie a number of technologies and design ideas that could inspire the brand’s next generation of electric models, including a certain Mégane.

A concept unveiled at the heart of the FutuREady strategic plan

We were expecting to see just two prototypes: the Renault Bridger Concept, an electric 4×4 designed to explore the family SUV segment, and the Dacia Striker, a concept estate designed for the Romanian brand. The surprise was complete this morning, when the R-Space Lab was also presented. Renault’s objective is clear: to provide a concrete illustration of the group’s vision for the next decade.

With 12 new models planned in Europe between now and 2030 and a further 14 for international markets, the carmaker wants to speed up its transformation while placing greater emphasis on the on-board experience. The R-Space Lab is tasked with testing new ideas for interior architecture, safety and digital interfaces.

A return to the MPV’s roots

Visually, the concept is surprising in its proportions. At 4.50 metres long, the R-Space Lab is midway between the compact Renault Mégane E-Tech Electric (4.21 m) and the Renault Captur urban SUV. But unlike these models, its design adopts a very pronounced single-volume silhouette, with a windscreen that protrudes well forward and a continuous glass surface that stretches from the bonnet all the way to the rear window.

This stylistic choice is in keeping with Renault’s historic tradition of family vehicles centred on space and modularity. In fact, the concept’s name is a direct reference to the Renault R-Space Concept, which was presented in 2011 and foreshadowed several design elements of the Renault Scenic IV launched five years later. Once again, Renault could use this prototype to test the proportions of a future generation of more spacious electric models, potentially somewhere between a compact and an MPV.

The cabin as a real living space

But the heart of the project is not in the exterior design. The R-Space Lab has been designed around a simple idea: to transform the interior of the vehicle into a modular living space, capable of adapting to the daily needs of families.

The front passenger seat thus becomes a truly multifunctional element. It integrates the front and curtain airbags directly into its structure, freeing up space in the dashboard. The glovebox can be transformed into a shelf, a storage space for a bag or even a footrest. The seat can also slide backwards, allowing the front passenger to interact face-to-face with the occupants seated in the rear.

The rear, we’re talking about it, we’re there. Renault has come up with three independent sliding seats, Renault Espace style, combined with a panoramic glass roof.

A giant screen that goes right through the windscreen

Now it’s time to move on to the technological side of things, where the concept also introduces a number of digital innovations that could rapidly move into production.

The most spectacular is the OpenR Panorama system, a giant curved screen that extends across the entire width of the windscreen. Inspired by the interface of the Renault Scénic Vision concept, this solution aims to merge instrumentation and infotainment into a single display surface.

The prototype also adopts a yoke-type steering wheel combined with steer-by-wire steering, i.e. with no direct mechanical link between the steering wheel and the wheels. This system, already used on some models, allows greater freedom in the design of the cockpit.

Security rethought thanks to artificial intelligence

The R-Space Lab also serves as a testing ground for new safety systems. For example, the concept features a device called Safety Coach, which uses sensors and algorithms to analyse driver behaviour.

In particular, the system can detect signs of drunkenness using integrated tactile sensors, while providing personalised recommendations via on-board artificial intelligence. The aim is to create a permanent interaction between the car and its driver in order to improve road safety.

A possible glimpse of the electric Mégane of 2028

Although Renault insists on the experimental nature of the project, a number of clues suggest that some of the R-Space Lab’s ideas could inspire production models. The proportions of the concept, for example, could herald a future generation of longer electric compact cars, at around 4.40 to 4.50 metres.

Several observers are already talking about a possible second generation of the Renault Mégane E-Tech Electric around 2028, which would adopt proportions closer to those of a compact MPV in order to improve passenger space.

Although the R-Space Lab will never be marketed as such, it could well herald a new generation of Renault electric vehicles in which the passenger compartment will become the heart of innovation.

The Volkswagen Group took advantage of its Annual Media Conference 2026, held on March 10 in Wolfsburg, to unveil its 2025 financial results and detail the progress of its industrial transformation. Chief Executive Oliver Blume and Chief Financial Officer Arno Antlitz drew a mixed picture: the German giant remains one of the world leaders in electromobility, but the energy transition is weighing heavily on its profitability. With 4 million 100% electric vehicles delivered worldwide, the group also announced a shock measure: 50,000 job cuts in Germany by 2030.

Solid volumes but profitability under pressure

In financial terms, 2025 is a perfect illustration of the transition phase that Volkswagen is going through. The company recorded sales of €321.9 billion, down slightly on the €324.7 billion recorded in 2024. Worldwide sales also remained at a high level, with 9 million vehicles delivered over the year.

But profitability deteriorated sharply. Operating income fell by more than 50% to €8.9 billion, compared with €19.1 billion a year earlier. The operating margin fell to 2.8%, its lowest level since Dieselgate in 2016. Oliver Blume insisted on making it clear that 2025 is “a year of financial resilience but margins under pressure.”

 

This fall was mainly due to exceptional charges of €9 billion, linked to a number of factors:

• 5 billion to adapt Porsche’s electric strategy
• 3 billion linked to US tariffs
• 1 billion spent on internal restructuring

Despite this pressure on profits, the automotive division’s net cash flow reached 6.4 billion euros, up 24% year-on-year.

Volkswagen confirms its place in global electromobility

Despite the worrying figures, Volkswagen sent out a clear message: the BEV strategy remains intact. A few days before the conference, the Group announced that it had delivered a cumulative total of 4 million 100% electric vehicles worldwide (Top 5 worldwide and Top 1 in Europe).

The conference also revealed, or at least confirmed, that over the last two years the Group has launched almost 60 new models, around a third of which are fully electric. The Group’s BEV range now exceeds 30 models for passenger cars, plus the electric trucks and buses produced by its industrial subsidiary TRATON, which includes Scania and MAN.

Slowing down is not an option for the group, and the product offensive will continue. Volkswagen is planning more than 20 new models for 2026, around half of which will be 100% electric. Among them is a strategic project for Europe: the Electric Urban Car Family, a new generation of four affordable electric city cars designed to democratise electric mobility in the entry-level segment.

At the same time, the Group is preparing several new electric models specifically developed for the Chinese market, which has become the centre of gravity of the global energy transition.

50,000 job cuts: the social shock

But the most talked-about announcement of the conference concerned the Group’s social restructuring. In his letter to shareholders published with the annual report, Oliver Blume confirms that almost 50,000 jobs are expected to be cut in Germany between now and 2030 within the Volkswagen Group.

This decision goes well beyond the social plan already negotiated in 2024 with the powerful German trade union IG Metall. Back then, an agreement provided for 35,000 job cuts at Volkswagen.

And while originally only Volkswagen was to be affected, this time several brands are likely to be involved: Audi, Porsche and Cariad.

The unions are sure to be in the news, but management has insisted on a “socially responsible” approach, based mainly on voluntary redundancies, early retirement and internal redeployment.

Future Packages: the plan to restore profitability

To emerge from this transitional phase, Volkswagen is focusing on a vast internal efficiency programme called Future Packages. The objective is clear: to achieve annual savings of more than €6 billion by 2030, using a number of industrial levers.

In particular, the Group plans to simplify its vehicle range, improve the productivity of its factories and strengthen synergies between its various brands. As a reminder, the Volkswagen Group catalogue comprises several brands, each with its own positioning: Volkswagen, Audi, Škoda, Cupra, Porsche and many others.

For management, 2025 therefore represents a temporary low point, before an expected recovery from 2026 onwards thanks to the renewal of product ranges and efficiency gains.

A more difficult electricity transition than expected

While Volkswagen maintains its ambition to become a “Global Automotive Tech Driver” by 2035, the conference also shows that the energy transition is shaping up to be more complex than expected.

The group has to deal with a number of simultaneous challenges:

• the rise of Chinese manufacturers such as BYD and Geely,
• the slowdown in demand for electric vehicles in Europe,
• trade tensions with the United States.

The electricity transition has a price

With 4 million electric cars delivered, Volkswagen is proving that it now has one of the largest BEV offerings on the world market. However, the announcement of 50,000 job cuts is a reminder that the transformation of the automotive industry into a more energy-efficient sector will require far-reaching industrial change.

For Volkswagen, the next few years will be decisive. It remains to be seen whether the forthcoming launches will enable the Group to restore its margins and remain the leader it is today.